Essay about You Decide Vancouver Symphony Orchestra

894 Words Feb 22nd, 2013 4 Pages
The main thing that pops out with this state of affairs is the main objective. The symphony is attempting to interpret what has caused a fixed degeneration in attendance. I’m not sure this exact survey on this evening at a free concert is the finest method to discover what the problem is. First off, this is not the symphony’s primary group of spectators; many of these people will not be attending another event, so their statistics shouldn’t be held so highly. Next, this group of attendees will not be answering questions relating to previous concerts and involvements that may have altered over the years. The survey will be rather vain in defining a campaign or program to help out the rest of the year. We are dealing with two very …show more content…
A true indication of musical selection, prices, VSO policies or management procedures would also be skewed from those who would not want to criticize a free gift.
As far as the rest of the season goes, a mini package of concerts must be immediately marketed to everyone who attended the free concert, with a discount on public transportation where available. This same package must also be marketed to the general public in the form of advertising in the Vancouver Sun, and on local TV and radio stations. Special interest should be paid attention to those TV programs that have a high rate of women viewers.

Within that previous marketing campaign from above, next year’s subscriber base has to be determined as soon as possible. An early discount on all of next year’s packages including any mini groups of concerts should be promoted as soon as possible. This will give the VSO a good indication of what type of a base can be counted on for the next season. Another marketing campaign in the direction of musical choice and cultural diversity should also be adopted. Several leading Asian directors can be brought in for special events marketed to Vancouver’s large Asian population. These events would not be part of the normal season ticket package, but left open for individual tickets.
These options along with a new survey among current subscribers

Related Documents