Essay about You Decide Vancouver Symphony Orchestra
As far as the rest of the season goes, a mini package of concerts must be immediately marketed to everyone who attended the free concert, with a discount on public transportation where available. This same package must also be marketed to the general public in the form of advertising in the Vancouver Sun, and on local TV and radio stations. Special interest should be paid attention to those TV programs that have a high rate of women viewers.
Within that previous marketing campaign from above, next year’s subscriber base has to be determined as soon as possible. An early discount on all of next year’s packages including any mini groups of concerts should be promoted as soon as possible. This will give the VSO a good indication of what type of a base can be counted on for the next season. Another marketing campaign in the direction of musical choice and cultural diversity should also be adopted. Several leading Asian directors can be brought in for special events marketed to Vancouver’s large Asian population. These events would not be part of the normal season ticket package, but left open for individual tickets.
These options along with a new survey among current subscribers