With Reference to a Service Organisation of Your Choice, Critically Evaluate How the Following Approaches to Service Marketing Management – Namely, Process Improvement, Human Aspects and Managing Resource Capacity Can
Your evaluation of processes, human aspects and resource capacity should be critiqued with specific reference to purpose, application and limitations AND with regard to how the effective management of these areas might contribute to the success of the selected service organisation.
Word count: 2726 (excluding appendix)
This paper aims to evaluate the marketing management theories of process, human aspects and resource capacity, …show more content…
Process mapping is one of the essential aspects in process management. EasyJet is concerned with the understanding what the business does, the people responsible for the business, ensuring the business process is determined, and the standards that a business process should be completed. Process mapping plays a significant role in ensuring that the business process is made efficient and improved regarding customer service and satisfaction. It is also crucial because it lays the outline of the main areas that need improvement; hence, dealing with the primary problems in managing the process such as booking for flights.
Capacity management can also play a significant role in ensuring process management is