Why The Price Of An Airline Ticket Will Go Up Or Down Before You Buy?

840 Words Apr 18th, 2016 4 Pages
Today, number crunching affects our life in ways we might never imagine. Ian Ayres shows how today 's best and brightest organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that knows you better than you do yourself, to a physician 's diagnosis and your child 's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula out predict wine experts in determining the best vintages? Super crunchers have the answers. Ayres shows us the benefits and a risk, who loses and who wins, and how super crunching can be used to help, not manipulate us.
This modern version of man-vs-machine or perhaps more accurately equation-vs-expertise is no less likely than the historic horse-vs-locomotive competitions of the past. For example: Rental car companies are now refusing to rent to people with poor credit histories because they are more likely to have an accident. When airlines cancel flights, they give the next available seats not to their frequent fliers but to their most profitable customers. Internet sites like Google and Amazon have so much data they probably know you better than you do. From experience when you look up a product on Amazon.com, Amazon…

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