Why Ikea Is Expanding The World 's Leading Retailers Of Home Furnishings

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The furniture in a space is like the gas and oil in a car. Our furniture is the dominant portion of the area and makes the atmosphere lived in, worked in, inviting and comfortable. While picking furniture, it 's essential to choose items that fit your taste and space as well as your budget! There’s really no true guidelines for browsing the many types of furniture available. The advice for choosing furniture is to choose what works for the purpose.
The retail furniture industry is exceptionally competitive and incorporates rivalry from customary furniture retailers and department stores and in addition various rebate furniture outlets. To compete in the furniture industry, many stores often resort to strategies that include price cutting, perfecting customer satisfaction, excessive advertising and marketing. Although there are many great retail furniture companies to choose from, according to Frynas and Mellahi (2011), “IKEA is one of the world’s leading retailers of home furnishings” (p. 3). The purpose of this paper is to write an appraisal examining how and why IKEA is expanding based on the Strategic Management Process. According to Pedersen and Andersen (2006):
IKEA is a Swedish home furnishing retail chain selling low-priced products, including furniture, accessories, bathrooms and kitchens. The company was found in 1943 by Ingvar Kamprad. IKEA is short for Ingvar Kamprad, Elmtaryd—the farm he grew up on, and Agunnaryd — the village he grew up in. To begin…

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