The fit between the organisation’s strategies and its goal, is demonstrated by Robinson & Lundstrom (2003), can be analysed through the actual outcome. In the case study of ALDI, ALDI has its philosophy that everyone should have the opportunities to purchase everyday groceries with the highest quality at the lowest price (ALDI, 2016). This statement defines clearly visions of the ALDI which provide the exactly direction for the organisation to deliver its promise. ALDI had offered good quality products at the affordable price which most of them are private-label product.
As a result, after ALDI explored in Australia supermarket industry, there is increasing 3.4 percent in 2012 and consequently in 2015, ALDI achieves 11.6 percent of its market …show more content…
Australian Food News (2015) reports that ALDI has improved its service in order to cope with new customer’s behavior trend and set the new goal of expansion. They seek the strategies to reduce waiting times at checkout and the new stores are designed to reduce impacts to the environment. Insideretail (2017) reports that ALDI’s expansion plan is to explore in Western and South Australia where are approximate investment $700 million. ALDI expects its investment can expand its market share and can force ALDI to become the leader in the supermarket …show more content…
ALDI is claimed itself as the only hard discount supermarket operator in Australia by providing the lowest possible price for its range of product which most of them are the private-label product. The strategic management analysis considers ALDI strategies through PESTEL model which is presented the macro environment factors. The factors affect ALDI in the difference ways. ALDI has been successful in matching its capacity and resources with the opportunity in its business by offering good quality of product with the lower price to the customer who now become the dollar-conscious. Moreover, ALDI has also successful in term of expansion its store across Australia and can achieve the Australian consumer need. ALDI has planned to expand its stores in the future and expect to become the successful budget grocery in
As a result, after ALDI explored in Australia supermarket industry, there is increasing 3.4 percent in 2012 and consequently in 2015, ALDI achieves 11.6 percent of its market …show more content…
Australian Food News (2015) reports that ALDI has improved its service in order to cope with new customer’s behavior trend and set the new goal of expansion. They seek the strategies to reduce waiting times at checkout and the new stores are designed to reduce impacts to the environment. Insideretail (2017) reports that ALDI’s expansion plan is to explore in Western and South Australia where are approximate investment $700 million. ALDI expects its investment can expand its market share and can force ALDI to become the leader in the supermarket …show more content…
ALDI is claimed itself as the only hard discount supermarket operator in Australia by providing the lowest possible price for its range of product which most of them are the private-label product. The strategic management analysis considers ALDI strategies through PESTEL model which is presented the macro environment factors. The factors affect ALDI in the difference ways. ALDI has been successful in matching its capacity and resources with the opportunity in its business by offering good quality of product with the lower price to the customer who now become the dollar-conscious. Moreover, ALDI has also successful in term of expansion its store across Australia and can achieve the Australian consumer need. ALDI has planned to expand its stores in the future and expect to become the successful budget grocery in