Strategic Management This paper is about Lowe’s home improvement having many strategies that help them overcome their obstacles with competitors. This will explain their generic strategy, rivals, if they are offensive or defensive, or if they use a merger or acquisition to help their company expand. Lowe’s is more interested in knowing their customers and being able to assist their customers with great knowledge, help, and make them feel comfortable with asking questions.
Current Competitive Strategy Lowe’s home improvement uses a focused differentiation strategy as their current competitive strategy (Bethel University, 2017). Lowe’s home improvement management team focused their time on what customers were interested in. Lowe’s home improvement …show more content…
Lowe’s department manager teams focus on what is important to their customers and who their customers are. They know women are the key holders for making decisions about remodeling a room to the whole house. Lowe’s knows and understands this, so they need products that are more appealing to women to help their sales increase. They also have an advantage over their competitor of having better, friendlier customer service representatives, this could help their sales increase by drawing people in and being helpful (Masters, 2004).
Acquisition
Lowe’s is expected to acquire Maintenance Supply Headquarters. The Supply Headquarter is a distribution center that is to serve products to multifamily housing industry, hoping to see transactions of five hundred and twelve million dollars of revenue (Lowe’s Announces Agreement to Acquire Maintenance Supply Headquarters, 2017). Their goal is to be more efficient and effective to their vendors, suppliers, and most of all to their customers. Lowe’s wants to be able to better serve their customers by offering them a better quality and uniqueness of products. The company’s ability to expand into products such as appliances, plumbing, lighting, electrical, as well as other products to help renovate multifamily housing industry. This strategy Lowe’s is acquiring is to also help broaden relationships with customers and better serve their needs (Lowe’s Announces Agreement to Acquire Maintenance …show more content…
Lowe’s learning and knowing their customers is a stepping stone to greater accomplishments. Customer interest is ideal to have for any company, customers can help or hurt a company. Lowe’s is thinking right about knowing their customers and what they have to do to get the customers coming back.
Reference
Bethel University. (2017). Essentials of strategic management: The quest for competitive advantage. (5th ed). Boston, MA: McGraw-Hill.
Colvin, G. (2013). Housing is Back—and so is Home Depot. Fortune International (Europe), 168(6), 60.
Lowe's Announces Agreement to Acquire Maintenance Supply Headquarters. (2017, May 18). Retrieved August 12, 2017, from https://newsroom.lowes.com/news-releases/lowes-announces-agreement-acquire-maintenance-supply-headquarters/
Masters, G. (2004). Lowe's Turns the Screws on Urban Competition. Retail Merchandiser, 44(3), 48.
Smithson, N. (2017, February 03). Home Depot's Generic Strategy, Intensive Growth Strategies. Retrieved August 11, 2017, from
Current Competitive Strategy Lowe’s home improvement uses a focused differentiation strategy as their current competitive strategy (Bethel University, 2017). Lowe’s home improvement management team focused their time on what customers were interested in. Lowe’s home improvement …show more content…
Lowe’s department manager teams focus on what is important to their customers and who their customers are. They know women are the key holders for making decisions about remodeling a room to the whole house. Lowe’s knows and understands this, so they need products that are more appealing to women to help their sales increase. They also have an advantage over their competitor of having better, friendlier customer service representatives, this could help their sales increase by drawing people in and being helpful (Masters, 2004).
Acquisition
Lowe’s is expected to acquire Maintenance Supply Headquarters. The Supply Headquarter is a distribution center that is to serve products to multifamily housing industry, hoping to see transactions of five hundred and twelve million dollars of revenue (Lowe’s Announces Agreement to Acquire Maintenance Supply Headquarters, 2017). Their goal is to be more efficient and effective to their vendors, suppliers, and most of all to their customers. Lowe’s wants to be able to better serve their customers by offering them a better quality and uniqueness of products. The company’s ability to expand into products such as appliances, plumbing, lighting, electrical, as well as other products to help renovate multifamily housing industry. This strategy Lowe’s is acquiring is to also help broaden relationships with customers and better serve their needs (Lowe’s Announces Agreement to Acquire Maintenance …show more content…
Lowe’s learning and knowing their customers is a stepping stone to greater accomplishments. Customer interest is ideal to have for any company, customers can help or hurt a company. Lowe’s is thinking right about knowing their customers and what they have to do to get the customers coming back.
Reference
Bethel University. (2017). Essentials of strategic management: The quest for competitive advantage. (5th ed). Boston, MA: McGraw-Hill.
Colvin, G. (2013). Housing is Back—and so is Home Depot. Fortune International (Europe), 168(6), 60.
Lowe's Announces Agreement to Acquire Maintenance Supply Headquarters. (2017, May 18). Retrieved August 12, 2017, from https://newsroom.lowes.com/news-releases/lowes-announces-agreement-acquire-maintenance-supply-headquarters/
Masters, G. (2004). Lowe's Turns the Screws on Urban Competition. Retail Merchandiser, 44(3), 48.
Smithson, N. (2017, February 03). Home Depot's Generic Strategy, Intensive Growth Strategies. Retrieved August 11, 2017, from