There are three other competitive restaurants in my neighborhood that cater to sports bar themes and about seven competitive family style restaurants that are all capable of taking revenue away from Oggi’s. Of the other sports bars, Buffalo Wild Wings is the only one that I can think of that is marketed and known for sports, beer, and food just like Oggi’s. What makes Oggi’s different over Buffalo Wild Wings are the microbrewery and the overall quieter atmosphere. Oggi’s centers around the louder sports bar atmosphere, but I have also enjoyed a quieter meal with my wife sitting in the family section of the restaurant. This combination of family style and sports bar style restaurant is what I think makes Oggi’s standout over other restaurants in the area. For me, I think there is an easy separation between the restaurants in my area, but I wanted to see if there is “a strategic fit between [Oggi’s] internal strengths and weaknesses and the opportunities and threats posed by [Oggi’s] external environment” (Lu, 2010, p. 1318). To perform a strategic assessment of Oggi’s Pizza & Brewing Company I wanted to conduct a SWOT analysis to show me what the internal strengths and weaknesses are so, I can compare them to the external opportunities and threats (Abraham, 2012) for the purpose of improving and growing the franchise.
1) What are your assets (Berman, 2010, September 21)?
a. The friendly Sports Bar atmosphere.
b. The friendly quiet family section in the…