Papa John's key to success since its inception has mainly been to be original about the service and product they offer consumers. Bandler and Burke revealed in an article that John Schnatter, Papa John, built his operation from scratch in 1984 with his own unique brand of relentlessness. He would fish sodden copies of customer lists from dumpsters behind Domino's outlets, copy the patrons' addresses, and then persuade them to try his pizza. Schnatter quickly realized that his passion gave him an advantage, helping the upstart take market share from the giants. Over the past decade, most recently, the pizza industry has made big step. For example, recently Domino's Pizza has dropped the pizza in their title to become Domino's due to the fact
