Supplemental Strategies
IMPROVE CUSTOMER EXPERIENCES
As the second largest home improvement retailer, Lowe’s has been constantly improve and redesign its products, services and store environment for customers with the goal of accomplishing its vision of making Lowe’s the first choice for home improvement. In order to improve overall customer experiences, Lowe’s has taken several different supplemental strategies. These strategies include building customer design capabilities, improving both products and services for professional customers, redesigning the store environment to adapt to customer changing demands.
Customer Design Capabilities
Building customer design capabilities is a supplementary strategy of Lowe’s which has been continuously emphasized through the past two years (2012-2013). Customer design capabilities refer to the ability which customers are able to acquire knowledge and manage the designing process of their home design projects. Lowe’s ensured the designing experiences to be based on customer’s insights, so that it would inspire more customer devotion since the designs are customized to their preferences, differentiate Lowe’s products in the marketplace as the products and services are tailored to Lowe’s customers’ needs, and produce superior business results.
Moreover, during the designing processes, three …show more content…
Originally Lowes’ pricing strategy was to offer weekly or seasonal sales of different products. This entailed management and corporate to analyze what was and was not selling and how their inventory stacked up. Once it was determined what should be put on sale, the information was then passed on to the stores, and put into weekly circulars. Next, the employees in the stores learned about the sales, and then changed the prices, thus becoming inefficient and not on the sales floor with customers. All of these aspects led to higher costs both marketing and payroll
IMPROVE CUSTOMER EXPERIENCES
As the second largest home improvement retailer, Lowe’s has been constantly improve and redesign its products, services and store environment for customers with the goal of accomplishing its vision of making Lowe’s the first choice for home improvement. In order to improve overall customer experiences, Lowe’s has taken several different supplemental strategies. These strategies include building customer design capabilities, improving both products and services for professional customers, redesigning the store environment to adapt to customer changing demands.
Customer Design Capabilities
Building customer design capabilities is a supplementary strategy of Lowe’s which has been continuously emphasized through the past two years (2012-2013). Customer design capabilities refer to the ability which customers are able to acquire knowledge and manage the designing process of their home design projects. Lowe’s ensured the designing experiences to be based on customer’s insights, so that it would inspire more customer devotion since the designs are customized to their preferences, differentiate Lowe’s products in the marketplace as the products and services are tailored to Lowe’s customers’ needs, and produce superior business results.
Moreover, during the designing processes, three …show more content…
Originally Lowes’ pricing strategy was to offer weekly or seasonal sales of different products. This entailed management and corporate to analyze what was and was not selling and how their inventory stacked up. Once it was determined what should be put on sale, the information was then passed on to the stores, and put into weekly circulars. Next, the employees in the stores learned about the sales, and then changed the prices, thus becoming inefficient and not on the sales floor with customers. All of these aspects led to higher costs both marketing and payroll