What Are We Do Not Fall Into A Fallacy? Essay

1795 Words Oct 21st, 2016 8 Pages
In today’s time, we come across a vast amount of arguments, and a great majority of these are visual arguments. Whether we are reading a news article, watching a YouTube video, or viewing the latest episode of our favorite TV show, we come across at least one if not all of these visual arguments. As critical readers, and thinkers, we are faced with decisions that we need to make on a daily basis when examining all these arguments. But before simply believing the author’s claims into we must analyze each argument closely, and X-Ray each one to find its strengths and weaknesses, to ensure that we do not fall into a fallacy. The author of Dialogues, Goshgarian, discusses many varieties of visual arguments in Chapter eight, but the three that we come across often are advertisements, ancillary graphics, and political cartoons. Goshgarian analyses each type of argument based on its claim, audience, evidence, and assumptions. By analyzing and then identifying where the argument is inconsistent, we, as the audience, can understand whether or not the argument is reliable. Advertisements are a focal part of our lives—we see them pop up on applications, YouTube, TV, and even while browsing through a website. Before the audience is quick to buy that bracelet though, they must make sure to grasp the argument’s strengths and weaknesses. Goshgarian describes advertisements as arguments that tap “into our most basic emotions, the appeal of advertisements goes right to the quick of our…

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