WGU VZT1 Essay

1989 Words Apr 28th, 2015 8 Pages
Company G
1-Year Marketing Plan
Student Name: Laurie Marks
Student ID: ____
Date: 5/14/2015
Student Mentor Name: Lindsay White

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of
…show more content…
Either use separate paragraphs, which would be only about 1−3 sentences each, or use bullet points. Supporting information for each strength should be presented in the same order as the strengths presented in the above chart.
With each item, be sure that you not only name the strength, but also explain why the item is a strength. Also explain whether it is a core competency for Company G.
Weaknesses
The task instruction is to describe three of Company G’s weaknesses that would undermine the marketing of the new product. These weaknesses will not be product specific (i.e., a feature that represents a weakness). Instead they will be company weaknesses, identified from the given or assumed information. Support your choice of each of these elements as weaknesses.
It is recommended that you separate your discussion of each weakness. Either use separate paragraphs (which would be only 1-3 sentences each) or use bullet points. Supporting information for each weakness should be presented in the same order as the weaknesses presented in the above chart.
With each item, be sure that you not only name the weakness, but also explain why it is a weakness.
Opportunities
The task instruction is to describe three current or potential opportunities that would support the marketing of the new product. Support your choice of each of these elements as opportunities. As opposed to identifying product specific strategies, identify external environmental trends that are creating

Related Documents