week 4 Essay
Keianna Adams, Joseph Biondolillo, Holly Correll, Jacqueline Curry, Eric Pulsipher, Erica Teal
July 7, 2014
Prof. Ismael Hau-Rosa
New Product Launch Marketing Plan, Part II
This paper will discuss the details market profiles, key buying behaviors, and decision motivators for the consumers and organization target markets. It will explain how to manage each stage of the PLC and tactical plans for the Four P’s at each stage.
It will also provide the product mix for the new offering of features and benefits, branding, and any other products in line; it will show the differentiating characteristics from competitive or substitute products, packaging and …show more content…
Q-saver packing the design for the consumer of the product. It will be attractive the consumer will want to displayed it at their home. Q-saver is a unique packaging and has a resealed spout that will bring big benefits to the consumer and profit Q-saver.
Q-saver package will:
Recognize the brand Q-saver
Transport expressive and influential data
Enable Q-saver shipping and security
Benefit Q-saver consumption
Q-saver will choose color of packaging that carries meanings and the culture and market segments. Q-saver labeling will identify it brand and promote the product through it attractive graphics.