Walter Lippmann's Basis Of Public Opinion

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According to dictionary.com, theory is defined as “a supposition or a system of ideas to explain something, especially one based on general principles independent of the thing to be explained.” One of the things that Dr. Saliba puts emphasis on is that “people are a bunch of ‘spoutas’ who are always doing something that they are not ‘spouta’ be doing, which is why the many different theories are not, and probably will never become laws.
This ties in directly to Walter Lippmann’s thesis of of public opinion. Lippmann believed that we as peopled formed pictures within our head based on prior knowledge and this is how we often formed opinions. But the problem with doing so is often times skewed because “the pictures inside people’s heads do
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19). One of the interesting takeaways from the reading is how often time men form “opinions” or mental images about events without not ever having dealing with them. Lippmann believed that our stereotypes affects out public opinion. It’s interesting to note that this book was published in 1922 but the theory of people forming images in their heads about events and making stereotypes about political point of views is very relevant today. For example, we are in the heat of political campaign and many people who are in my age bracket formed opinions about who we are and who we are not going to be voting for based off of formed opinions that we made from things in the media. Political candidates know they they need to strike an emotion in the people they are trying to reach with little facts to inflict a reaction from the potential voter. This combination is known as the …show more content…
There are many different factors that could “flaw” the pictures in one’s head, for example if someone is watching FOX News which favors the conservative opinion, the picture in that person’s head about President Obama would be a negative one. Merely because of where that person received their facts from. But if someone was to watch Fox News and CNN before forming an opinion, or picture inside of their head, the opinion about President Obama would be more well rounded and not just one sided. One sidedness when it comes to pictures in one’s head is a problem. Another factor that becomes a problem is when factors such as one’s economic status flaws the pictures in one’s head. If you have never been to the top of the hill because you cannot afford to go to the top of the hill, you will never know what the view from the top of the hill is like. You will only know what someone else tells you what the view from the top of the hill is. This metaphor relates to one of Lippmann’s theories of how misleading fictions can determine the picture in someone’s head. Factors such as where one went to school, the neighborhood in which you grow up, the values that are instilled in you and the amount of money you make plays a big part in the way that you form pictures in your head. It isn’t the fault of one based on some of

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