Public opinion can be broken down into three main components and each component has a specific role to play. Directional is a part of public opinion that gauges favorability or lack thereof and can be thought of as a black and white model of people’s preferences. The intensity component of public opinion measures how deeply an opinion is held. Generally, Americans hold lots of opinions but few are strongly rooted. Lastly, stability is an aspect of public opinion that weighs the consistency of an individual’s opinions. Without a high level of intensity, opinions are easily swayed and can change often. Overall, public opinion provides insight into an individual’s support for individuals, establishments, and
Public opinion can be broken down into three main components and each component has a specific role to play. Directional is a part of public opinion that gauges favorability or lack thereof and can be thought of as a black and white model of people’s preferences. The intensity component of public opinion measures how deeply an opinion is held. Generally, Americans hold lots of opinions but few are strongly rooted. Lastly, stability is an aspect of public opinion that weighs the consistency of an individual’s opinions. Without a high level of intensity, opinions are easily swayed and can change often. Overall, public opinion provides insight into an individual’s support for individuals, establishments, and