Video Marketing Essay

Superior Essays
Fortunately, today 's marketing techniques include a variety of methods so that marketers can get the best out of every campaign. The popularity of using video to promote product or service has grown unanimously in the past few years. The truth is people love watching videos rather than spending time in reading. This is called the power of emphasis on showing what you want people to know about your business. After all, video is an easy format to quickly grab busy audiences ' attention without making much effort. Also, marketers can convey a strong message through a storytelling through videos easily. Grabbing attention will lead you to potential customers and eventually to a sale. Plus, generating a lead through video marketing is faster and …show more content…
Companies charge between $75 to $150 based on the tasks and criticality of the project. Professional companies may charge more if you are particular about the video you want for your marketing. This price includes everything from shooting, editing, directing and incorporating music in the video. If your company wants a professional TV commercial, you may have to pay more. There are some basic factors that drive the video production cost.

1. Time: The team behind the video production spends time in planning, location scouting, scripting and editing to add special effects. When you have specific ideas in mind, you may want the production team to spend more time in bringing forward the exact final product you have imagined for. Adding more people to the team will also cost you more.
2. Experience: It is evitable that hiring a professional and experienced team will cost you more than hiring a fresh graduate who is good at video editing. The greater the talent of the team members on the project, the better your end product will
…show more content…
When it comes to the statistics, it 's no secret that the video marketing method is growing significantly. This is one of the biggest marketing strategies that you can think of. Popular social media platforms such as Twitter and Facebook now have video sharing options, launch video autoplay options and create video options so that users can share their memories, thoughts and connect with friends. Researchers have also claimed that using the word video boosts the email open rate by 19 percent.

Who hires video marketing companies?

Companies, small businesses and marketers often hire video marketing companies to create video for their product advertisement, promotion and campaigning. Because videos give marketers an opportunity to connect with their customers directly, this is an effective strategy to find your target niche easily. Online marketers also find video marketing strategies quite effective, because they can easily generate leads, build links and drive a massive traffic to your product or service website just by using a video for their

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