Value Chain Mapping Essay

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International Journal of Physical Distribution & Logistics Management Connecting strategy‐linked outsourcing approaches and expected performance Barry Brewer Bryan Ashenbaum Jeffrey A. Ogden Article information: To cite this document: Barry Brewer Bryan Ashenbaum Jeffrey A. Ogden, (2013),"Connecting strategy#linked outsourcing approaches and expected performance", International Journal of Physical Distribution & Logistics Management, Vol. 43 Iss 3 pp. 176 - 204 Permanent link to this

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Connecting strategy-linked outsourcing approaches and expected performance

Barry Brewer

Department of Management & Marketing, College of Business, University of Wyoming, Laramie, Wyoming, USA


Downloaded by INDIAN INSTITUTE OF FOREIGN TRADE At 23:44 22 November 2014 (PT)

Received 21 October 2011 Revised 19 March 2012 4 May 2012 16 May 2012 Accepted 19 May 2012

Bryan Ashenbaum

Department of Management, The Richard T. Farmer School of Business, Miami University, Oxford, Ohio, USA, and

Jeffrey A. Ogden

Operational Sciences Department, Air Force Institute of Technology, Wright-Patterson AFB, Ohio, USA


Purpose – This study aims to examine the connection between strategy-linked outsourcing goals and measures of outsourcing performance. The strategies of growth, cost, and differentiation (core competence) are examined in terms of their relationship with goal achievement and cost performance measures.
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