When a phone company puts out an advertisement, their main goal is to promote a
message to prevent such tragic events from occurring in society. There are many advertisements
trying to grab the audience’s attention to make a difference. In this advertisement, AT&T, uses a
real life situation to show the audience how risky it is to use your phone while driving. Since
AT&T is a major phone seller, they take advantage of that to reduce the number of accidents in a
majority of people to make sure that the products that they sell aren’t a major cause in deaths. I
believe that this advertisement is very effective, because not only does it provide a message to
the audience, but it may save many lives as well.
For many people, advertisements …show more content…
The mother is portrayed as being very young and seems to be in a rush to get her daughter
to school. The daughter is a very playful girl that likes her dolls and her crystal bracelet. The
colors in the background fade when the camera focuses on the characters, such as the boy riding
his bike and as the man and woman each drive their cars. The characters seem to be living a
typical American lifestyle, but everything is changed toward the end of the advertisement.
The commercial changes drastically from beginning to end. In the beginning, all of the
characters are happy and living a typical American lifestyle. They don’t expect anything to
happen to them and don’t think of the risk involved with using their phone while driving. The
dramatic part of the commercial is when the woman hears her phone beep and all of a sudden,
she completely focuses on her phone, drawing her attention and eyes away from the road. Right
when she looks at her phone, she collides into the blue ford pick-up truck, which happens to be
her husband. Her daughter is in the back seat of the beige sedan while her mother was driving it
and the man, woman, and the daughter are all affected from this crash that was caused by
message to prevent such tragic events from occurring in society. There are many advertisements
trying to grab the audience’s attention to make a difference. In this advertisement, AT&T, uses a
real life situation to show the audience how risky it is to use your phone while driving. Since
AT&T is a major phone seller, they take advantage of that to reduce the number of accidents in a
majority of people to make sure that the products that they sell aren’t a major cause in deaths. I
believe that this advertisement is very effective, because not only does it provide a message to
the audience, but it may save many lives as well.
For many people, advertisements …show more content…
The mother is portrayed as being very young and seems to be in a rush to get her daughter
to school. The daughter is a very playful girl that likes her dolls and her crystal bracelet. The
colors in the background fade when the camera focuses on the characters, such as the boy riding
his bike and as the man and woman each drive their cars. The characters seem to be living a
typical American lifestyle, but everything is changed toward the end of the advertisement.
The commercial changes drastically from beginning to end. In the beginning, all of the
characters are happy and living a typical American lifestyle. They don’t expect anything to
happen to them and don’t think of the risk involved with using their phone while driving. The
dramatic part of the commercial is when the woman hears her phone beep and all of a sudden,
she completely focuses on her phone, drawing her attention and eyes away from the road. Right
when she looks at her phone, she collides into the blue ford pick-up truck, which happens to be
her husband. Her daughter is in the back seat of the beige sedan while her mother was driving it
and the man, woman, and the daughter are all affected from this crash that was caused by