Using Your Phone While Driving Essay

1307 Words Nov 19th, 2015 null Page
When a phone company puts out an advertisement, their main goal is to promote a

message to prevent such tragic events from occurring in society. There are many advertisements

trying to grab the audience’s attention to make a difference. In this advertisement, AT&T, uses a

real life situation to show the audience how risky it is to use your phone while driving. Since

AT&T is a major phone seller, they take advantage of that to reduce the number of accidents in a

majority of people to make sure that the products that they sell aren’t a major cause in deaths. I

believe that this advertisement is very effective, because not only does it provide a message to

the audience, but it may save many lives as well.

For many people, advertisements are a break in a TV show and they don’t really pay

attention to them unless it really captures their attention or it’s something they are interested in.

AT&T uses many elements and visuals to really capture and grab the audience’s attention by

using a product that everyone owns. The main focus is clear and everything surrounding the

main focus connects to it. Therefore, many people could connect and relate to it themselves.

The advertisement itself, starts out with a young boy riding his bike near a fence and

observing the atmosphere around him while he is on his way to school. The boy is wearing a

baseball cap on backwards, a sweater, and has a backpack on his back. He is an observer and

seems to be interested in…

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