Nowadays, the American society is negatively affected by an unrealistic perception of gender roles due to advertising that still emphasizing inadequate stereotypical behaviors in mass media. Generally, advertising portrays gender in disadvantaged situations where the image of men and women is extremely shown in sexist ways.
In this paper, I will argue that most people are unaware of the effect that advertising has on their mind, and how we are daily surrounded by adverts that make us, particularly vulnerable to messages that lead to stereotypical behaviors that provoke limitation in the development of gender portrayal and equality. The elimination of this reinforced behavior provides a deep examination of mass media and how the society has
In this paper, I will argue that most people are unaware of the effect that advertising has on their mind, and how we are daily surrounded by adverts that make us, particularly vulnerable to messages that lead to stereotypical behaviors that provoke limitation in the development of gender portrayal and equality. The elimination of this reinforced behavior provides a deep examination of mass media and how the society has