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The Company’s portfolio of Home & Personal Care, as well as Foods & Ice Cream products is distinguished by many of the world’s best known and most trusted brands, including Wall’s, Lifebuoy, Vaseline, Pepsodent, Lux, Pond’s, Sunlight, Rinso, Blue Band, Royco, Dove, Rexona, Clear, and others. The company ownership is foreign direct investment with 85 percent shares owned by Unilever Indonesia Holding B.V. Vision “To be the first choice for consumers, customers, and communities” Mision • • • • Value • • • Customer, consumer, and community focus Teamwork Integrity • • • Making things happen Sharing of joy Excellence “We work to create a better future every day.” “We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.” “We will inspire people to take small every day actions that can add up to a big difference for the world.” “We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental
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The recommended strategy will strengthen this plan because it is doing what Unilever Indonesia does best and more so. We must never forget the key success factors of the business which really makes the business for what it is today, including operational quality that offer quick, efficient, and inexpensive products. Marketing strategy is one factor that distinguishes Unilever from its competitor. Unilever has clear value proposition and deliver it by good means and honest ads. Unilever use corporate acquisition technique when cannot develop its brand on new market segement. Thus, this technique is cheaper and reliable when head to head compete with incumbent. To understand where the position of the company, manager could use BCG matrix and also Grand Strategy matrix. On this, assesment actually Space Matrix could be use too. Unilever’s brands portfolio consist of 40 brands and a lot of sub-brands. To monitoring and consolidate with each brand, company could use Enterprise Resource System which implemented for daily operational activities. Network of sales distributors are one of important primary activities factor that become competitive advantage of Unilever
The recommended strategy will strengthen this plan because it is doing what Unilever Indonesia does best and more so. We must never forget the key success factors of the business which really makes the business for what it is today, including operational quality that offer quick, efficient, and inexpensive products. Marketing strategy is one factor that distinguishes Unilever from its competitor. Unilever has clear value proposition and deliver it by good means and honest ads. Unilever use corporate acquisition technique when cannot develop its brand on new market segement. Thus, this technique is cheaper and reliable when head to head compete with incumbent. To understand where the position of the company, manager could use BCG matrix and also Grand Strategy matrix. On this, assesment actually Space Matrix could be use too. Unilever’s brands portfolio consist of 40 brands and a lot of sub-brands. To monitoring and consolidate with each brand, company could use Enterprise Resource System which implemented for daily operational activities. Network of sales distributors are one of important primary activities factor that become competitive advantage of Unilever