Introduction
While companies endeavor to gain a competitive advantage over their industry and market rivals, the general business environment is becoming more challenging and uncertain. Unlike in the last few decades ago, today’s global business environment is very challenging than ever before. Technology is changing at an alarming speed, competition in the marketplace is steepening, and the general economic environment is becoming tighter. These and other trends make strategies that companies have adopted obsolete. That is, a strategy which performed well yesterday or today is more likely to fail tomorrow or in the near future. Therefore, it is more appropriate for companies to consider strategies that can lead to success in the future rather than consider the current situation. This case analysis will suggest two strategic alternatives for Whole Foods Market and recommend the best strategic alternative that the company can consider using to gain an advantage on competitors.
Brief introduction about the company …show more content…
Founded as a single small store in Austin, the company now operates about 470 stores in different locations including the United Kingdom and North American countries (Whole Foods Market 2017). Whole Foods Market is committed to seeking out and outsourcing the finest organic and natural products accessible, and retain the toughest quality standards across the entire industry. The company currently enjoys its excellent performance and unique strategic position in the market, but it can gain a competitive advantage over its rivals by considering various potential strategic
While companies endeavor to gain a competitive advantage over their industry and market rivals, the general business environment is becoming more challenging and uncertain. Unlike in the last few decades ago, today’s global business environment is very challenging than ever before. Technology is changing at an alarming speed, competition in the marketplace is steepening, and the general economic environment is becoming tighter. These and other trends make strategies that companies have adopted obsolete. That is, a strategy which performed well yesterday or today is more likely to fail tomorrow or in the near future. Therefore, it is more appropriate for companies to consider strategies that can lead to success in the future rather than consider the current situation. This case analysis will suggest two strategic alternatives for Whole Foods Market and recommend the best strategic alternative that the company can consider using to gain an advantage on competitors.
Brief introduction about the company …show more content…
Founded as a single small store in Austin, the company now operates about 470 stores in different locations including the United Kingdom and North American countries (Whole Foods Market 2017). Whole Foods Market is committed to seeking out and outsourcing the finest organic and natural products accessible, and retain the toughest quality standards across the entire industry. The company currently enjoys its excellent performance and unique strategic position in the market, but it can gain a competitive advantage over its rivals by considering various potential strategic