Methods
Participants
The participants were 29 college students, and there were both traditional and nontraditional students. They were enrolled in an Experimental Psychology course at Edinboro University of Pennsylvania. The participants completed the experiment as a learning exercise for the course.
Materials
A SMI iView X RED eye tracker (SensoMotoric Instruments, Berlin, Germany) with a video-based infrared camera was used in the experiment. There were four pictures that were used, a man with an arm tattoo, and the same man without an arm tattoo, a woman with an arm tattoo, and the same woman without an arm tattoo. The photos were viewed on a 21” monitor. The tattoos were removed using Photoshop (Adobe Systems, San Jose, CA).
Design A 2 x 2 between-subjects factorial design was used. …show more content…
The groups were split into four conditions. The first one was a man with an upper arm tattoo. The second condition was the same man without an upper arm tattoo. The third condition was a woman with an upper arm tattoo. The last condition was the same woman but her tattoo was removed. There were two different types of factors. The first factor is the target gender and it has two levels (male, female). It is manipulated by seeing if dwell time (ms) will be different for each gender. The second factor is the tattoo, and it has two levels (present, absent). It is manipulated by removing the tattoo, and then seeing if the participants still will look at the target area. The woman with the upper arm tattoo is extremely colorful. The flowers are purple on the bottom and blue on the top. There are a few butterflied on the back. The man’s tattoo is colorful as well, and it is also patriotic. There is an American flag that is covering a bold eagle, and on the top is blue with stars. An area of interest (AIO) was drawn over the area of the arm with the tattoo and the arm without the tattoo. The dependent variable of the experiment is dwell time, and that is measured in milliseconds. The dwell time is the amount of time that the eyes were fixating and moving around the AIO. Procedure The experimenter used block randomization. That was used to guarantee a similar number of participants in each group. The experimenter had the participants enter a room and sit in front of the computer screen. For each participants completed a collaboration sequence where they had to follow a dot around the screen. After that a grey screen was presented with text on the side that instructed the participants to look at it and it will begin the experiment. It was on the left because that is where that is where we wanted the participants to focus their attention. The participants could only see one of the four pictures for five seconds. The images that they could have seen included a man with an upper arm tattoo, the same man with the tattoo removed, a woman with an upper arm tattoo, and the same woman with the tattoo removed. While the picture was displayed fixations was being recorded. The data was then input into SPSS 21, and a two-way ANOVA was run. Results A two-way ANOVA was conducted on the influence of the first independent variable, target gender and the participant’s dwell time (ms). Target gender type has two
Participants
The participants were 29 college students, and there were both traditional and nontraditional students. They were enrolled in an Experimental Psychology course at Edinboro University of Pennsylvania. The participants completed the experiment as a learning exercise for the course.
Materials
A SMI iView X RED eye tracker (SensoMotoric Instruments, Berlin, Germany) with a video-based infrared camera was used in the experiment. There were four pictures that were used, a man with an arm tattoo, and the same man without an arm tattoo, a woman with an arm tattoo, and the same woman without an arm tattoo. The photos were viewed on a 21” monitor. The tattoos were removed using Photoshop (Adobe Systems, San Jose, CA).
Design A 2 x 2 between-subjects factorial design was used. …show more content…
The groups were split into four conditions. The first one was a man with an upper arm tattoo. The second condition was the same man without an upper arm tattoo. The third condition was a woman with an upper arm tattoo. The last condition was the same woman but her tattoo was removed. There were two different types of factors. The first factor is the target gender and it has two levels (male, female). It is manipulated by seeing if dwell time (ms) will be different for each gender. The second factor is the tattoo, and it has two levels (present, absent). It is manipulated by removing the tattoo, and then seeing if the participants still will look at the target area. The woman with the upper arm tattoo is extremely colorful. The flowers are purple on the bottom and blue on the top. There are a few butterflied on the back. The man’s tattoo is colorful as well, and it is also patriotic. There is an American flag that is covering a bold eagle, and on the top is blue with stars. An area of interest (AIO) was drawn over the area of the arm with the tattoo and the arm without the tattoo. The dependent variable of the experiment is dwell time, and that is measured in milliseconds. The dwell time is the amount of time that the eyes were fixating and moving around the AIO. Procedure The experimenter used block randomization. That was used to guarantee a similar number of participants in each group. The experimenter had the participants enter a room and sit in front of the computer screen. For each participants completed a collaboration sequence where they had to follow a dot around the screen. After that a grey screen was presented with text on the side that instructed the participants to look at it and it will begin the experiment. It was on the left because that is where that is where we wanted the participants to focus their attention. The participants could only see one of the four pictures for five seconds. The images that they could have seen included a man with an upper arm tattoo, the same man with the tattoo removed, a woman with an upper arm tattoo, and the same woman with the tattoo removed. While the picture was displayed fixations was being recorded. The data was then input into SPSS 21, and a two-way ANOVA was run. Results A two-way ANOVA was conducted on the influence of the first independent variable, target gender and the participant’s dwell time (ms). Target gender type has two