Due to Canada’s current growth margin, the ideal approach to reach optimum target markets a Greenfield Investment strategy must be implemented as the mode of entry. Free standing, buildings are imperative to achieve the convenience level consumers demand to achieve their patronage. Pros. Control over company image is paramount. By begging bare bones and building from the ground up ULTA Beauty is able to control store image and brand image, as well as staff. It also presents the opportunity to work with and familiarize ULTA Beauty’s brand and team leaders with local contractors and authorities. This mode of entry symbolized commitment to the new market and will present the firm with the best over-all long term strategy. Cons. Cost
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However in recent years, multiple United States based retail chains have stumbled at launch. In order to learn from their mistake the barriers to entry must be carefully considered. Barriers to entry for ULTA Beauty’s launch in Canada include the amount of time and costs required for an entrant to access an appropriate real estate location, obtain the necessary permits and governmental approvals, and build a suitable retail store.In urban markets, it is often particularly difficult to access appropriate real estate locations for retail stores in a timely manner.
Promotion
Through spirited and multifaceted promotional campaigns ULTA Beauty can help illicit brand recognition, and trigger consumer wants and needs, before ULTA Beauty even breaks ground in Canada. Exposer via the internet presents the most exposure, at the most cost effective level. Building from substantial past success, the ULTAmate Rewards loyalty program card will continue to be a cornerstone in both promotion and identifying metrics. Sweepstakes and contests. All sweepstakes and contests will continue to tie into the ULTAmate Rewards and Loyalty program. Sweepstakes, Contests, and other promotional activities will initially be hosted for Canadian markets only. No international sweepstakes, contests, or promotions will occur within the first five years of
However in recent years, multiple United States based retail chains have stumbled at launch. In order to learn from their mistake the barriers to entry must be carefully considered. Barriers to entry for ULTA Beauty’s launch in Canada include the amount of time and costs required for an entrant to access an appropriate real estate location, obtain the necessary permits and governmental approvals, and build a suitable retail store.In urban markets, it is often particularly difficult to access appropriate real estate locations for retail stores in a timely manner.
Promotion
Through spirited and multifaceted promotional campaigns ULTA Beauty can help illicit brand recognition, and trigger consumer wants and needs, before ULTA Beauty even breaks ground in Canada. Exposer via the internet presents the most exposure, at the most cost effective level. Building from substantial past success, the ULTAmate Rewards loyalty program card will continue to be a cornerstone in both promotion and identifying metrics. Sweepstakes and contests. All sweepstakes and contests will continue to tie into the ULTAmate Rewards and Loyalty program. Sweepstakes, Contests, and other promotional activities will initially be hosted for Canadian markets only. No international sweepstakes, contests, or promotions will occur within the first five years of