Publics are people with similar interests such as employees, readers of a newspaper, communities or consumers (source 4). One public, and stakeholder, that is extremely influential to a corporation are the employees. I interviewed ten Sephora Inside J.C.Penney’s employees, including management and non-management, on different issues that may arise while working for this company. There are various consequences that SIJCP could have on employees: hosting makeup brands that condone animal testing change in management unclear of the organization’s goals unclear position roles starting “Black Friday” on Thanksgiving day any type of discrimination towards employees and/or customers non-existent health care plan cancellation of raises technology advancements…
Lululemon is a premier retailer of yoga-inspired athletic apparel that produces a clothing line based out of Vancouver, British Columbia, Canada. Founded in 1998 by Chip Wilson, Lululemon is focused on delivering high-quality products to its customers while creating sustainable solutions to its manufacturing and sourcing processes. They have built a large base of consumers that are willing to pay above average prices because of the product quality and brand image. Unfortunately, the firm has been a magnet for numerous controversies, mostly stemming from comments and decisions from founder and former CEO, Chip Wilson. Our analysis will first cover how Lululemon has handled various ethical issues that have resulted in multiple declines of their…
Utilizing two zipcodes where the stores are located, 15237 for a Sheetz in Pittsburgh, and 19104 for a Wawa in Philadelphia, these we entered into a zip code lookup in order to discover the demographic of the area. After pursing the results, there were some distinct differences between the two areas and perhaps insight to who really are the supporting groups of the brands. Pittsburgh’s area is made of up more Middle Age families or upscale individuals, households with commonly $100K in income, mainly 1 or 2 person who are married, with children, or other, mostly older than 65 years, and predominantly White. Conversely, Philadelphia's area was made up of young or middle-aged individuals without families, households making less than $25K in income, mainly being 1 person and without children, mostly age 23 to 34 years-old, and a mix of White, African American, and Asian (“ZIP Code Look-up”). Of course these locations cannot be a complete accurate description of the entire stakeholder groups, but it interesting to note that they both are very distinct.…
Whole Foods Market is a national and world leader in the food store industry. The company is well known for its leadership, open book policy, decision-making policies, team based operations, and more recently it’s conflicts concerning unionization. This paper examines Whole Foods Market co-founder and CEO John Mckey’s leadership style and how it influenced the organization’s culture. It also discusses how an open-book polity impacts transparency on the attitudes and behaviors of employees. Additionally, it examines how group decision-making pitfalls appears and recommends how to counter such pitfalls.…
The company has a broad portfolio of products and services that helps target a large number of consumer and improve sales. Because of the company’s deep-seated product breadth, expedience, value and salon services, Ulta provides its customers a unique shopping experience which keep them coming back for more. Ulta has a strong store network that allows the store to serve more customers. The more customers the company acquire enables them to market more products and services which generates sales. The company’s competitive advantage is their extensive brand portfolio.…
Due to Canada’s current growth margin, the ideal approach to reach optimum target markets a Greenfield Investment strategy must be implemented as the mode of entry. Free standing, buildings are imperative to achieve the convenience level consumers demand to achieve their patronage. Pros. Control over company image is paramount. By begging bare bones and building from the ground up ULTA Beauty is able to control store image and brand image, as well as staff.…
The Source that is being utilized for this essay response will be an advertisement from Starbucks, this globally renowned company is responsible for heavy consumption of earth’s natural resources. Nevertheless, the strategies it employs to target its audience are highly persuasive techniques that affect the cultures these chains are located in. The source is credible, Starbucks offers “simplified images, and the ambiguous traits” (Borchers, 246) integrated in the ads which leave the audience to decide what, and how they feel about the ads. People are a product of their society, and recognition and validity of the self is highly related to that of the culture people reside in and the acceptance within the culture. In this day and age, if you…
kills Summary ♣ Market Research: In-person and Online Moderating (Focus Groups, IDIs, Diary Studies, Ethnographic Field Studies), Qualitative Analysis, Storytelling, Data Analysis, NVivo, Qualtrics ♣ General: Strategic Thinking, Creative Problem-solving, Effective Communication, Writing/Editing, Visually Engaging Presentations, Public Speaking, Microsoft Office, Prezi, Social Media ♣ Languages: Native English, Proficient Italian (enhanced by a semester in Rome), and Basic French Experience Research Associate, Kudzu Research October 2014 – Present Conducts qualitative research to investigate the implications of consumer perceptions, behaviors, and preferences in a larger cultural framework. Applies insights to current industry practices to optimize marketing and brand strategies. Manages operations and drives business development of Kudzu's proprietary online research platform.…
Understanding audience interest is an extremely important aspect of effective writing. It is important to know what the readers’ needs and attitudes are regarding the subject that is being communicated. In preparing the upgrade to the progress report, I refocused on the audience’s interest. In my original progress report, I focused more on non-compete clauses in general rather than focusing on Bunchanan and Carraway Inc. and their interest in the issue of non-compete clauses. Originally, I did not consider the nature of the retail business and the tension that must have been forming between different members of the Corporate Responsibility Committee and all members of Bunchanan and…
Although very unordinary, these clothes are designed this way for one main reason: to promote prestige and uniqueness. It would be fine if Pacsun’s goal for profit did not affect their consumers. However, along with their clothes, they sell the ideas and lifestyle of living without responsibilities and without restrictions, which will lead to prestige. These young consumers view themselves as self-made if they are able to afford expensive things and do whatever they want. The store uses this to their advantage by making their prices for their clothes so high.…
Generation Like Social media has taken over our lives. You are probably using social media at this very moment. You could be updating your Facebook status, re-tweeting a celebrity’s tweet, posting a selfie on Instagram or even just scrolling through Tumblr. Whatever you are doing, you are probably using social media to do it, but hoe is social media using you?…
Company Overview ULTA Salon, Cosmetics & Fragrance, Inc. (ULTA Beauty) is the largest beauty retailer in the United States. Since opening its first store in 1990, ULTA Beauty has grown to become the top beauty destination for cosmetics, fragrance, skin, hair care, and salon services. With 797 stores across the United States, the company strives to be “All Things Beauty, All in One Place,” offering more than 20,000 products from over 500 brands, including its own private line. The company’s mission is to provide a one-stop shopping experience to its customers, offering product diversity, value, convenience, and experience (Annual Report, 2015). Company Strategy…
Assessment of Yum Brands and CEO David Novak This analysis paper is about Human Relations and Human Resources Approaches, Systems and Cultural Approaches by Katherine Miller. I am using these approaches to analyze how they apply to Yum Brands and CEO David Novak, “How Yum Brands Uses Recognition to Build Teams and Get Results,” an article from Fortune Magazine. This paper’s aim is to discuss maintenance communication, innovation communication, and complex organism and their nature. The aim is also to look into communication’s misuse and misinterpretation that might result into a lack of sensemaking within the organization, and to understand it’s useful to the organization’s success in both social satisfaction and productivity.…
Employees are expected to re-interview for their job, while in that position and receive constant reminders that people outside want their job (Gawker.com, 2015) which underlines that competitiveness is a dominant trait which characterizes a generic Amazon white-collar employee; the nature of the office is an unconscious act built around these natural…
My organizations value and mission is to provide a collaborative, safe learning environment that nurtures scientific curiosity, encourages innovations, empowers critical thinkers and challenges students to explore the unknown. Through this mission there have been many programs for not only parents, student, and staff, but opportunities to create an ethical climate. As I sit back and think about the last few weeks in this course I can recall our first case study on Walmart. Every organization has situations they go through and seen in a positive or negative way. When I think about the organization that I work for I see the change in the last year-and-a-half that has brought it to a more positive atmosphere where individuals not only feel appreciated, but it is seen all the way around.…