Tropical Delicacy is a family run business. The product being Asian traditional coconut cookies. While it’s procedure was baking, packing and selling single high-quality coconut cookies plain variant using the Mass Marketing strategy. Potential customers were supermarkets, wholesalers, exporters, bakery stores and deli’s.
During the past few decades, the needs of human beings have not changed, while wants have changed rapidly. Many companies have been using mass marketing with the expectation of reaching everyone. Although everyone who has money will not become a customer. Every customer is a human being, they are all unique. We must find the common ground to attract customers. Each person has their own different taste. We should separately …show more content…
We can collect information based on the above segments and use that to adjust the products and its locations to make sales effective with less waste of time and resources. Geographic Segmentation separates the market as countries, cities, states, regions, Demographic Segmentation separates the market into various segments such as age, gender, occupation, religion, income and so on. Behavioral Segmentation separates the market according to the consumer’s attitude and knowledge. Psychographic Segmentation separates the market according to the consumer's lifestyle, social status and personality. To find the most appropriate segmentation, the company must try out different …show more content…
Therefore, it is crucial to have an appropriate specific target market for each of the products for a company or a business to survive and succeed. In a target market, the customer shares the same characteristics that the company is willing to serve. The target market consists of four segments as Undifferentiated, Differentiated, Concentrated and Micromarketing. Undifferentiated Marketing is also called Mass Marketing, it broadly targets the most common interests and needs. Undifferentiated Marketing targets many different segments of the market separately. Individual Marketing is customizing products according to the needs of the customer. Micromarketing targets small groups according to locations and its individuals. Local Marketing targets narrowly providing products to local customers according to cities and
During the past few decades, the needs of human beings have not changed, while wants have changed rapidly. Many companies have been using mass marketing with the expectation of reaching everyone. Although everyone who has money will not become a customer. Every customer is a human being, they are all unique. We must find the common ground to attract customers. Each person has their own different taste. We should separately …show more content…
We can collect information based on the above segments and use that to adjust the products and its locations to make sales effective with less waste of time and resources. Geographic Segmentation separates the market as countries, cities, states, regions, Demographic Segmentation separates the market into various segments such as age, gender, occupation, religion, income and so on. Behavioral Segmentation separates the market according to the consumer’s attitude and knowledge. Psychographic Segmentation separates the market according to the consumer's lifestyle, social status and personality. To find the most appropriate segmentation, the company must try out different …show more content…
Therefore, it is crucial to have an appropriate specific target market for each of the products for a company or a business to survive and succeed. In a target market, the customer shares the same characteristics that the company is willing to serve. The target market consists of four segments as Undifferentiated, Differentiated, Concentrated and Micromarketing. Undifferentiated Marketing is also called Mass Marketing, it broadly targets the most common interests and needs. Undifferentiated Marketing targets many different segments of the market separately. Individual Marketing is customizing products according to the needs of the customer. Micromarketing targets small groups according to locations and its individuals. Local Marketing targets narrowly providing products to local customers according to cities and