Cadbury's Sugar Free Bar

Superior Essays
Entry Point- our entry point is that the sugar free bar will be the first one in the market furthermore it’s coming from a very reliable chocolatier which gives us a good advantage According to a recent study produced by (Nicholas Robinson) “Confectionairy sales to ride despite sugar health fears” He predicts that sales will grow 8.6% larger in the UK by 2019. And the market to be valued at £6.64 billion.

We will be operating as a business to business operation because we want to sell this product in bulk to other retailers with it ending up with the consumer. We will be generating our income through the amount of sales we make.

Who’s your customer and the benefits of targeting our consumer? The target market I’m aiming to sell the
…show more content…
- A wide spread supply chain network
- Strong product range with popular brands such as dairy milk, dairy milk cadburys, milk chocolate buttons.
- Strong customer loyalty, The brand is well known to people that the can easily identify it from others.
- Strong financial player in the market it’s a well known force in the marketing and distribution – (Kraft) Cadburys dairy milk is the Highest market share of UK chocolate brands 13%
- Celebrity brand ambassadors
- Cadburys main strength is dairy milk chocolate, Dairy milk is the most consumers chocolate in India.

Weaknesses (internal)

- Change of leadership- If cadbruys make any changes to their recipe
- It’s a relatively high priced brand which is turning the price conscious customer away.
- Niche offering
- Weak position in the US market
- Food products have a limited shelf life – This means after confectionairy is made the products need to be shipped almost immediately oppose to an item that isn’t edible.

Opportunities- (external)

- Globally connected – Cadbruys has oppurtunities to have a market development in Russia and

Related Documents

  • Great Essays

    Hershey Financial Analysis

    • 1499 Words
    • 6 Pages

    Being aware of them, not only consists of knowing their products, but also the price margins, employee engagement, and the demographic they are focused on. The top competitor eventually has a gain over the market and benefits the most. Hershey’s number one competitor is The Mars company, together they are two of the biggest chocolate manufacturers in the world. The two have rivaled since the early 20th century. The two competitors rival using media representation, similar product, and community involvement.…

    • 1499 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Ice Fili Case Study

    • 2520 Words
    • 11 Pages

    Its abundant experience on distributing enabled its strong control over the channels and massive coverage over the whole market. Baskin-Robbins would be a strong potential competitor as Ice-Fili tried to enter the restaurant segment. As the first American franchise operation in russian, Baskin-Robbins enjoyed high profitability in Russian premium segment. Well trained franchise managers further strengthened Baskin-Robbins’s position as the premium brand. With its advanced management in design, marketing, personnel training and advertising, Baskin-Robbins enjoyed its monopoly in the premium ice cream segment.…

    • 2520 Words
    • 11 Pages
    Improved Essays
  • Improved Essays

    Coke Vs Pepsi

    • 973 Words
    • 4 Pages

    For example, the target market for Pepsi is usually younger generation, yet Coke is pretty much everyone. KO has shown greater flexibility and innovativeness than PEP, they adapted their drink to the various markets around the world and thereby achieved to satisfy the different tastes of the consumers (Thomas). Without a doubt, Coca-Cola become very well known all over the world, and Coke has definitely achieved a high level of loyalty. There is actually a rumor that says the second most recognized expression in the world after “ok” is “Coca-Cola.” In conclusion, brand loyalty is important especially for companies like KO and PEP. They are perfect substitute for each other.…

    • 973 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Nowadays, Coca-Cola and Pepsi will instantaneously jump in consumers’ mind when talking about soft drinks market worldwide. Carbonated soft drinks (CSD) has played an important role in securing the major revenue in soft drink market, until a global health and fitness trend changed consumer preferences around 1990s. This trend led to a prosperous emergence of low calorie and non-carbonated drinks around the globe, which brought both cola giants to shift their targeted sales into emerging markets to maintain a sustainable profitability and growth. Therefore, the different approaches of Coco-Cola and Pepsi secure their home front while expanding their sales in the emerging markets are left to consider. How were their performances and would it…

    • 702 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Through trial and error, he hit up the right formula of milk, sugar and cocoa that enabled him to realize his dream of producing and distributing milk chocolate candy. Milton Hershey is considered an entrepreneur because he accepts the risk of business failure and success. Also because he discovered new ways to combine resources to provide goods and services that others value in profitable ways The Hershey factory that was established on February 9, 1894 was worth $1 billion dollars. As of May 2016, The Hershey Company is worth $19.5 billion…

    • 788 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Tirumala Case Study

    • 2586 Words
    • 11 Pages

    Introduction The Indian Dairy Industries are one of the largest and fastest growing industries in India which provide plenty of job opportunities to the people. The few market leaders are like Amul, Mother Dairy, Kwality Limited, etc., which includes of both public and private sector. The Dairy product companies work with National Dairy Development Board (NDDB) with a Moto to reduce malnutrition in the country. Tirumala Milk Product Private Limited is second largest dairy product in South India; the 100percent stake was recently acquired by Group Lactalis. History Tirumala Tirumala is second largest private sector dairy product in Southern India with processing milk capacity of 1.66 million litres per day across 7 plants in India.…

    • 2586 Words
    • 11 Pages
    Great Essays
  • Superior Essays

    Chocolate Bar Industry Essay

    • 2366 Words
    • 10 Pages

    Chocolate is very popular food product, according to a focus group research Monaco, Ollila and Tuorila (2004) conducted, it appears that people purchase chocolate bars as an incentive to oneself. Thus, like a personal reward. The results further showed how price increase did not affect the buying behaviour of consumers. However, a higher price range may be a cue for consumers to expect a high quality product (Dransfield, et al. 1998).…

    • 2366 Words
    • 10 Pages
    Superior Essays
  • Great Essays

    Haagen-Dazs Artisan Collection Vanda Mallo Keiser University INTRODUCTION The name Haagen-Dazs offers people the notion of super premium ice cream valued at premium prices. The company’s philosophy of providing ice cream of non-compromising quality was devised by Reuben Mattus, the founder of Haagen-Dazs. Reuben Mattus had a vision for changing the world of ice cream. At a time when others were cutting corners and inflating their ice cream with air, Mattus set out to do something better. Haagen-Dazs targets a high income niche market segment, with a strong differentiation concerning its competitors, especially with the identification of the product in the category of luxury items.…

    • 1278 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Pop Cake Swot Analysis

    • 945 Words
    • 4 Pages

    The aim of this project was to sell a new important product Pop Cake to sell it online through websites in the Kingdom of Saudi Arabia. Pop Cake is the perfect name of my product cake. Thanks to its richness in its healthy elements, I think that it will easily spread in KSA markets. Do not hesitate not to purchase .It is a golden occasion. Pop Cake can lead more consumers through increasing their trust to feel comfortable shopping on it.…

    • 945 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Through surveys, or FGD (Focus Group Discussion), there needs to be an identification of how important this selling proposition is to the target market/customer and whether they are intrigued by the offering. It needs to be clearly understood what the key features and benefits of the product are and whether they will help ensure sales. Next is understanding the Consumer. The product can be focused by identifying who will purchase it. All other elements of the marketing mix follow from this understanding.…

    • 1167 Words
    • 5 Pages
    Improved Essays