Three Principles Of Persuasion: The Paradox Of Choice

1537 Words 7 Pages
Persuasion is a constant and rather successful method of getting people to do certain things. We are constantly being influenced and also influencing other people around us. There are several principles that help explain why humans sometimes irrationally do certain things that they wouldn’t normally do. Three of this several principles include the paradox of choice (which proves that when giving a lot of choice for any particular item, satisfaction decreases and sales decreases), scarcity (which proves that items that are not readily available are deemed more valuable and wanted more), and fun theory (which proves that making an activity more fun increases participation). These three principles would be discussed as they relate to experiences in life.
Paradox of Choice The paradox of choice explains that
…show more content…
For example, by turning a stair into a piano, more people opted to take the stairs rather than the elevator because it was more fun to take the piano stairs.
Every year at the boarding school I attended, we were required to participate in the annual inter-house sport event. This event was probably the least anticipated event all year, it was dreadful and tedious as there was nothing to look forward because there was no recognition for winners and we always had to clean up the fields after the events. Most students always voted against the inter-house sport event every year. Eventually, the school board changed the way the inter-house sport event was carried out so as to make it more interesting for the students. All students were divided into four houses at the beginning of every school year and during the inter-house sport programs each house competed against each other rather, a cheerleading team was allowed for each house and we were also allowed to choose a king, queen, prince and princess to represent each house in the parade of

Related Documents