Content Analysis Of Sexuality In Rap Music

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Introduction

In a study done of 95 hip hop/rap songs of 86 male artist, about 73% of the songs included sexual exploitation and disrespect towards women (Zicherman, 2013).
Men and women play a significant role in the production of lyricism and visual content in the vibrant and vocal music genre that is hip-hop. Due to this, sexuality plays a major part in creating the role of men and women within the hip hop industry. Sexuality has become a focal point for many male artist that use the image of women and their bodies, through lyricism and music videos. Men in the commercial hip hop industry have yet to stop this social issue, fame and wealth has been produced from the exploiting image of women throughout the years.
The content examined in
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Their songs include music videos that helps justify my research question and therefore, lyrics assist the visual content. The two songs I chose to analyze were “Mfn right (remix)” by 2chainz released in 2016 and “I get around” by 2pac released in 1993. Both songs by the hip hop artists and music videos indicate and can visually express the role of men and women within the media.
I used the method of content analysis to study this topic. Content analysis is a research method for analyzing various forms of text, for example, television programs, pictures in magazines, movies (Ravelli and Webber, 2016: 106).
The reason why I chose theses male artists is because they are influential in the present day hip hop industry, and have achieved a high degree of popularity throughout their careers. Two songs I decided to choose out of self interest, were popular songs that have made their way to mainstream hip hop because of the amount of publicity these songs received. I chose to have both songs be represented by music videos, and have 5 million plus views on YouTube for the evidence of popularity. The title of the songs had to be relevant to the lyrics, in this case, addressing the women in the music videos. What was analyzed in the music videos were the lyrics by men used to describe women, interaction between men and women, and what was the male
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It is no surprise to me that hip hop overtime has not evolved and withdrawn its interest from sexualizing women in lyrics and music videos. Yet, I see it as a strategic way of marketing and generating publicity among the major listeners of hip hop, who tend to be men (Zicherman, 2013). In my perspective, between music videos and lyrics, I personally feel as though music videos push the sexualization of women to the next level. The lyrics can be sang by both male and females, but the separating edge that causes the difference between men and women in hip hop are the music videos that emphasize the roles of both genders. The roles of both genders are either, spectators (men) or performers (women).
As a sociologist interested in hip hop it is crucial and important to be aware that the misogenistic remarks and music videos sexualizing women are not to be considered when thinking of the idea of hip hop. Hip hop itself is an art, in my opinion, the best songs are those produced with ideas to make perspective to

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