The Relationship of Metrosexuality to Media and Male Psychology

4138 Words 17 Pages
Juan Lorenzo S. Cruz
English 12: Research Paper Draft
28 January 2013
The Relationship of Metrosexuality to Media and Male Psychology

In today’s media-savvy world, male vanity is something that we now witness everyday. It has become very apparent and has led to actions and trends that society has learned to accept. We see it in the actors in movies, TV shows, and commercials, we see it in the models for billboards and various ads wherever we go. We are also able to see closer evidence of it in our day-to-day activities, in the numerous male beauty products in grocery stores ranging from hair gel to masculine wash, and in the men that we interact with everyday. These men wear fashionable clothes and always
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Scope and Limitations First: this scholar will define the term “Metrosexuality” as a “heterosexual male that chooses to enhance his personal appearance by fastidious grooming, beauty treatments, and fashionable clothes in order to look good.” This is the accepted definition of the term that the scholar found in written dictionaries. Second: this scholar will include the following mediums under mass media: magazines, television, movies and social networks (Facebook, Twitter and Instagram). Third: this scholar will analyze the roots of male vanity by using various studies found in books, magazines, and other sources. This discussion will be expanded to include the relation of the recent rise of mass media to the recent rise in metrosexuality and how it is perceived.

Review of Related Literature Masculinities and Culture (2002), written by John Beynon, looks into how "masculinities" and the characteristics of "being a man" are dependent on time and place and are a result of socio-historical and cultural conditions. The book introduces the idea of multiple “Masculinities,” which establishes the fact that “masculinity” is not a concept that implies uniformity but rather something that is diverse and easily changed by culture. Theorizing Masculinities (1994) is a series of different works

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