The public awareness of sexism is increasing in American society. Phrases such as “Get back in the kitchen” and “You hit like a girl” are profusely recycled in daily conversation. Because of this growing epidemic, the feminine hygiene company, Always, created a commercial to bring this delicate matter to light. In their commercial, “Like a Girl”, Always addresses matters of sexism with the cast and audience, both parties unaware of what is to come. Through this commercial, it becomes apparent that sexism may be more prevalent than expected and more deeply rooted than known. Making its first debut during the 2015 Superbowl, mass audiences were reached, aiding in raising public awareness of sexism. Always successfully delivers a powerful
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Her nude heels match the color her silky shirt, and she wears dark grey makeup that reveal shining eyes. A director’s board claps in front of her face, promptly followed with the question, “What does it mean to do something ‘like a girl’?” The director asks the blonde to demonstrate the meaning of running “like a girl.” Immediately, the young woman begins to imitate running in place, arms flopping in the air, hands daintily out to her sides to remain ‘balanced.’ She fidgets to adjust her hair, exclaiming a piercing, shrill, girly laugh. Similar scenes of flapping arms follow as the director asks the same criteria of a boy and a man. They are told to fight and throw like a girl. They begin to scratch at the air, whining and “throwing” a hypothetical ball, which in their imagination, lands just a few feet in front of them. They reflect their disappointment for their inability to complete such a mundane task by shrugging their shoulders in defeat. A written question pops up on the screen, “We asked young girls the same question.” Girls, aged 10 and under, are asked the same question and are instructed to act out their responses. They begin to run furiously in place, some even taking the liberty to bolt around the studio. They start to punch the air intensely, determined to beat their imaginary opponent, not realizing they were defeating women 's suffocating stereotypes. They continue to throw the hypothetical ball far off into the distance, smiling proudly at this imagined
Her nude heels match the color her silky shirt, and she wears dark grey makeup that reveal shining eyes. A director’s board claps in front of her face, promptly followed with the question, “What does it mean to do something ‘like a girl’?” The director asks the blonde to demonstrate the meaning of running “like a girl.” Immediately, the young woman begins to imitate running in place, arms flopping in the air, hands daintily out to her sides to remain ‘balanced.’ She fidgets to adjust her hair, exclaiming a piercing, shrill, girly laugh. Similar scenes of flapping arms follow as the director asks the same criteria of a boy and a man. They are told to fight and throw like a girl. They begin to scratch at the air, whining and “throwing” a hypothetical ball, which in their imagination, lands just a few feet in front of them. They reflect their disappointment for their inability to complete such a mundane task by shrugging their shoulders in defeat. A written question pops up on the screen, “We asked young girls the same question.” Girls, aged 10 and under, are asked the same question and are instructed to act out their responses. They begin to run furiously in place, some even taking the liberty to bolt around the studio. They start to punch the air intensely, determined to beat their imaginary opponent, not realizing they were defeating women 's suffocating stereotypes. They continue to throw the hypothetical ball far off into the distance, smiling proudly at this imagined