Social Media Service Failure

Improved Essays
In today’s world of technologies and social media outlets, the division of a company that deals with service recovery of clients has to work faster and more innovatively than ever before. The day of word of mouth reviews is over, and the world as a whole is leaning towards technology based communication. In 2016, Statista, reports that there are 1.96 billion people in the world using a social media platform and the number is expected to reach 2.5 billion in 2018 (Stasista). This means that a single person has the power to reach millions of people in a matter of hours because of social media platforms that billions are using.
So what exactly is service recovery, and how might it pertain to your choices of who you give your business to? Service
…show more content…
I believe that this step could perhaps be the hardest one to meet for the fact that so many companies are trying to have the best customer satisfaction among other companies. Again, going back to social media, people are able to see the kind of different compensations companies have given customers when a service failure has occurred, and in turn, customers may want something that is above and beyond what a company is willing to do. A quick example of comparing two service return policies that I have been involved in were Men’s Wearhouse in Elmira, NY and L.L.Bean. In 8th grade I received a pair of leather loafer/slippers for Christmas. My junior year of high school, I learned about L.L.Bean’s return policy in my microeconomics class and decided to see if I could exchange my $30 slippers for a new pair because mine had worn through the soles. On the return application I mentioned how they had worn through too quickly for owning them for three years. With just that, all I had to do way pay for shipping and I got a brand new pair. I tried this not because I wanted to rip off L.L.Bean, but to see if what we talked about in my microeconomics class was true in regards to customer service quality. Now at Men’s Wearhouse I had purchased a pair of shoes that I had worn maybe once or twice, and the glue on the sole was no longer adhering the upper to the lower of the shoe. I tried to return them and even though it was in their 90-day return window, since there was signs of wear on the shoes, I couldn’t take them back. This put me off a little bit because I had been treated so well by L.L.Bean, but then when I tried to return week old, hardly worn shoes to Men’s Wearhouse, I was unable to do so. This proves that this resolution step, in my eyes, is the hardest to sometimes provide for people. This is because in this day and age, we are able to see reviews from people about what different companies

Related Documents

  • Decent Essays

    Nt1310 Unit 2 Assignment

    • 463 Words
    • 2 Pages

    My quick actions in dealing with this problem resulted in many customers not receiving bad product and further stock from being sent…

    • 463 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Project Description Richard Lee, President of Elgin Technology Products is considering to stablish a new customer services system. Mr. Lee wants to implement a way to rewards his customers based on their relationship to the company. Basically the problem is about setting the right expectations for the clients in regards of timing and also treat them fairly. Resolving customer’s problems in a short period of time definitely helps to customer satisfaction however Mr. Lee must be 100% commit to be able to do it. Even if its four hours or next day resolutions for customer issues, all alternatives should be consider.…

    • 719 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Rock Islan

    • 930 Words
    • 4 Pages

    The strategy and tools used to communicate with customers has drastically changed. Unfortunately, there is no way to get around it, social media is here to stay. Notwithstanding, the social media platform can be a slippery slope, especially for a company that is new to it. Thus, for social media to be effective for a company it must approach it strategically. Further, one of the main functions of social media is the ability to connect with people, if a company is active on social media it must be willing to tackle both negative and positive feedback.…

    • 930 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Value Profit Harlequin and Brine is a causal restaurant with fine-dining quality food, craft beer, and live music. Once opened, it will have a butcher inspired menu with high quality yet lesser-known “butcher’s cuts”. The bar will have local craft beer, crowd favorites, and live music. This paper aims to determine the value of the products and services at Harlequin and Brine, and examine their relationship to the customer’s personal benefits, costs, and inconveniences. Price Point…

    • 1058 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    The reason I’m sending you this letter is because the other day I bought a pair of Ray Bans from your company and one of your staff members sold me a broken pair. And she definitely knew that she sold me the pair because she told me that she could get me them for cheap. I would like you to give me a refund for theses glasses. They are all broken.…

    • 108 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Regardless of how a business deals with its customers, the business has to always use a customer lens, which means the company looks through the customer’s eyes. The Walt Disney Company shines at customer service, and the reason is that the company, in constructing every consumer experience, gazes at everything through the eyes of the consumer. Every time the company comes into contact with the customer, they do it with an experience approach, not a task approach. When businesses enter into their customer connections as tasks rather than experiences, customers feel better handled through the system rather than just feeling appreciated. It is simple to descend into the task approach; it is the experience approach that enhances customer faithfulness.…

    • 1686 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    Mrs. Wardlaw, I am reaching out to you today to discuss the possibility of fraud within the Apollo Shoes financial statements. After reading through some company documents in preparation of this Audit I have noticed multiple red flags that although in themselves do not constitute fraud outright, they do demand that we investigate this issues further to ensure fraud is not taking place. Through my initial research I believe the possibility of fraud at Apollo Shoes to be very high, and as such we must take precautionary measures to avoid risk falling back on the firm. In my next paragraphs I will outline some of the questionable practices I have noticed from the board of directors meeting minutes, and my analytical review, and why these factors…

    • 1781 Words
    • 8 Pages
    Superior Essays
  • Great Essays

    Controversial Issues

    • 1374 Words
    • 6 Pages

    Controversial Issues in Entertainment It is known that domestic violence has become a common part of the world we live in today. When it comes to any issues pertaining to celebrities the mass media takes hold of the situation to broadcast and provide any information they have obtained. There are times when the mass media may leave out certain portions of information and leave the audience thinking. According to John Vivian (2011), “not only do people in their contemporary lifestyles need mass media, but the industries that have built up around media need audience” (p 6).…

    • 1374 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Social Media Stakeholders

    • 724 Words
    • 3 Pages

    Social media plays an exceedingly critical role in the lives of stakeholders. According to the Search Engine Journal, Facebook users are spending 10.5 billion minutes on social network excluding mobile devices. Social media has changed the practices of Public Relations by making it way easier to promote for clients using two way communication, 24/7 engagement, and citizen journalism. These methods have led to an increased demand for brands to address consumer inquiries quickly and effectively in Public Relations. First, two-way communication through social media has given brands the chance to help consumers on an assortment of channels.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    1.1 Describe the importance of developing relationships with customers Having a good rapport with your customers is extremely important for the success of any company. Having a solid relationship with your customers can help ensure that the business continues to progress and remain successful. A good way to develop a solid relationship with your customers is to reward loyalty, by simply sending a thank you note or a money off voucher can help to build and maintain brand loyalty, it also helps to introduce incentives such as a customer loyalty program as it will help to entice customers to return.…

    • 1142 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Social Media Analysis

    • 1025 Words
    • 5 Pages

    Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication medium. Social media has become popular because of its cheap rate and level of efficiency. People use these sorts of social media on a regular basis to maintain the contact with friends and family members who stay away from the family.…

    • 1025 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Recruitment: - platforms such as LinkedIn, Facebook and Twitter has transformed recruiting, resulting in 92% of companies to using these platforms for hiring purposes; up from 89% prior year and 45% of Fortune 500 corporations have social media links on their career page. Statistics shows that LinkedIn is the most favored for recruiting, and 93% of companies uses this platform followed by Facebook at 66% and Twitter 54%. Seventy three percent of recruiters states they are pleased with their hires via social media and a third of employers refused candidates that had negative information in their profiles. With the capabilities of the internet, businesses no longer ask prospective recruits for some information, they search individual profiles…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Customer Service Policies

    • 767 Words
    • 4 Pages

    To meet the required expectation and demand of the customer within any given business, a level of service needs to be met and adhered to. As a consequence, the level to which this is successfully achieved reflects either a good or bad customer service. In order to establish how well a customer’s satisfaction has been addressed, through either a product or service, policies can be implemented to help identify to both customer and staff alike what to expect. “Customer service procedures are the routines and detailed steps an organisation uses to deliver its customer service.…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    3.3 Customer’s motivation of buying behavior The motivation explains why people behave in a certain way (McKenna, 2000). Motivation refers to something dynamic derived from inside (Jain, 2005). The definition of motivation is various, it depends on the experience of treseachers. Karthikeyan (2008), Berelson and Steiner (1964.…

    • 3425 Words
    • 14 Pages
    Great Essays
  • Improved Essays

    A company must care for the customer’s needs and wants. Customers are the reason why people have jobs and are able to make a living. Good customer service should include getting a problem fixed as smooth and fast as possible. If the manager is unable to fix a customer problem this can cause them to lose a customer because they customer now knows that that company doesn’t care about fixing problems and do not wish to take a risk on purchasing something again and having another mistake happen. Customers will always remember the experience that they had because no one ever forget how they were treated and how someone made them feel; however, by displaying good customer service the customer can also assume that the products also is good.…

    • 777 Words
    • 4 Pages
    Improved Essays