Essay about The Library Of Congress Business

726 Words Jul 9th, 2015 3 Pages
Any business that is founded with sound principles and considers appropriate social responsibility, social contract and sustainable growth, has one thing in common- that is, keeping and embedding long-term wealth creation at the heart of enterprise. Enterprise is only enterprise when profitability is present, and maintaining profitability is what makes long-term wealth creation (Rowe, Ivey Business Journal 2009). When these principles are considered, no better product, service and company comes to mind than that of APPLE, INC.

The library of congress Business References reports that Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus towards consumer electronics, which to this very day, all have seen or have been impacted by their revolutionary designs, products and overall technological culture. This impact on society has also augmented their profitability, by compounding their revenues exponentially as decades go on. Besides the superior computer products and revolutionary technologies in phones that Apple Inc. has provided, one asset of their company that has been at the forefront of their growth and impact is their brand. In his book Uprising, global advertising strategist Scott Goodson expounds on how branding is the most valuable asset that a company can…

Related Documents