The Importance Of Sustainable Marketing
Connelly, David J. Ketchen Jr, and Stanley F. Slater (2011) that the reason behind the approaching of the companies toward the sustainable marketing is very clear and it is that the company desires to meet the customer’s needs and requirements in a more effective manner. This could only be seen through the sustainable marketing. The societies seek sustainable marketing as an important element for the companies because this makes them responsible for the environmental and other related issues created by them.
One of the most important aspects of sustainability marketing is that it requires technological innovation in the companies, which is a progressive characteristic for both the society and the organisations. From the society point of view, the technology helps the organisations in controlling their emission of carbon and other dangerous substances, which are harmful for the people of the society and the other things, which exists in that society. From the organizational point of view, it leads to better production methods and hence the organizations reach the goal of producing better products for the consumers.