Sexualism In Advertising

Improved Essays
By. Bobbie Sheppard Ads today draw us into the television with enticing, edgy images depicting women and men in sexualizing roles. However, women are repeatedly used as sexual appeals to promote the good of a product, but is the aim really to promote the product or the idea of gender roles in society? Society promotes that women should be the one to stay home and take care of their husbands to please them, so they create a visual image for men as to how they should treat their woman and how their woman should appear. Advertising has developed sexualism against women by depicting the value of a woman 's body and body image rather than the effectiveness of promoting a product or good. The example ad I chose is promoting “Schneider” beer, …show more content…
Companies need to reconsider their point of view on sexual appeal as specific merchandise are promoted in a more sexual manner due to the character of the product, such as fragrance and clothing. Ads should consider who the viewing audience shall be before including sexual innuendoes, since products can be sold in a way that won’t affect men or women in a negative view. Consumers can’t be protected from false promises or results that products offer, so women aren’t only cheated by the ads, but they lack support as well. Ads rely on sexuals appeals too much, instead of promoting the actual good of the product or service. These ads affect men and women’s minds, especially women’s, as it exposes them to advertising ideas that control their behavior and thoughts. The idea of women stereotypes has influenced dissatisfaction and anxiety about their bodies, clothes, and material goods. Through research and understanding, it can be seen that the sexualization and objectification of women is a harmful portrayal. If ads are unable to redefine female images, then women will continue to live in society where self-image and worth are dictated by unattainable deals, prolonged by male dominance. Ads could create a more positive environment for women through self-confidence, happiness, love, and an approved social status that wouldn’t defame woman in societal or gender

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