Advertisements: How media has objectified women throughout the years
Advertisements have been a controversial part of America since the 1940’s, their purpose to persuade people into buying their products or look a certain way has survived to this present day. The process of objectifying someone almost always has a purpose behind it, in the case of advertisements the big conglomerates sell the “perfect woman,” in a magazine, whose ethics are to be and look flawless. When one looks up the meaning of the word objectify in the dictionary we get “to present as an object, especially of sight, touch, or other physical sense; make objective; externalize,” which means people are being portrayed as the specific items they represent on the advertisements …show more content…
Girls that are exposed to these types of messages have been proven to be more sexually aggressive and causes sexual experimentation to begin at an earlier age. Based on this survey the women spoke about how they are viewed, “being dependent on men, viewed mostly as sex objects and their portrayal as being offensive,” (Amanda Zimmerman, “The Sexual Objectification of Women in Advertising”). National Eating Disorders Association states that, “91% of women recently surveyed on a college campus had been trying to control their weight and 22% most often dieted.” By advertisements viewing this behavior as okay it gives men the right to be superior to women and allowing sexism to …show more content…
Models have been shaped to look five sizes too small, have no apparent wrinkles and have flawless skin all by a work of a computer, photoshop. Photoshop is a computer software program that lets anyone retouch, reshape, distort and completely change any type of picture into one of your liking. Because of this program people do not look the way they are in reality they do not recognize themselves when they see their own pictures being publicized online or in a magazine stand. For instance, models Kendall Jenner and Gigi Hadid did a photoshoot titled “Placebo Pets” where their knees were nonexistent. It may not seem like it but advertisements have made this type of behavior culturally acceptable because of the good outcome they get from objectifying women as sexual objects. This problem only gets worse, as time has passed by people like, Jean Kilbourne have been publicly speaking and making it aware that women have only grown to dislike the skin they live in. Kilbourne talks about this in her video “Killing us softly,” which also states that young women have become prone to negative talks about their body types from their peers. Self-esteem issues have drastically increased in the past years, according to the Heart of Leadership Foundation, “More than 90% of girls- 15 to 17 years want to change at least one aspect of
Advertisements have been a controversial part of America since the 1940’s, their purpose to persuade people into buying their products or look a certain way has survived to this present day. The process of objectifying someone almost always has a purpose behind it, in the case of advertisements the big conglomerates sell the “perfect woman,” in a magazine, whose ethics are to be and look flawless. When one looks up the meaning of the word objectify in the dictionary we get “to present as an object, especially of sight, touch, or other physical sense; make objective; externalize,” which means people are being portrayed as the specific items they represent on the advertisements …show more content…
Girls that are exposed to these types of messages have been proven to be more sexually aggressive and causes sexual experimentation to begin at an earlier age. Based on this survey the women spoke about how they are viewed, “being dependent on men, viewed mostly as sex objects and their portrayal as being offensive,” (Amanda Zimmerman, “The Sexual Objectification of Women in Advertising”). National Eating Disorders Association states that, “91% of women recently surveyed on a college campus had been trying to control their weight and 22% most often dieted.” By advertisements viewing this behavior as okay it gives men the right to be superior to women and allowing sexism to …show more content…
Models have been shaped to look five sizes too small, have no apparent wrinkles and have flawless skin all by a work of a computer, photoshop. Photoshop is a computer software program that lets anyone retouch, reshape, distort and completely change any type of picture into one of your liking. Because of this program people do not look the way they are in reality they do not recognize themselves when they see their own pictures being publicized online or in a magazine stand. For instance, models Kendall Jenner and Gigi Hadid did a photoshoot titled “Placebo Pets” where their knees were nonexistent. It may not seem like it but advertisements have made this type of behavior culturally acceptable because of the good outcome they get from objectifying women as sexual objects. This problem only gets worse, as time has passed by people like, Jean Kilbourne have been publicly speaking and making it aware that women have only grown to dislike the skin they live in. Kilbourne talks about this in her video “Killing us softly,” which also states that young women have become prone to negative talks about their body types from their peers. Self-esteem issues have drastically increased in the past years, according to the Heart of Leadership Foundation, “More than 90% of girls- 15 to 17 years want to change at least one aspect of