The Importance of Digital Media Essay

610 Words Mar 12th, 2011 3 Pages
In today's times we see everyone, be it a person or a company, going digital. 'Digital' has most certainly become a way of life for businesses all across the globe for obvious reasons like lowered costs, widened reach, instant customization and most importantly it enables anyone anywhere (even private individuals) to circulate information and further increase reach.
Digital media offers various platforms to marketers that can suit their varied needs at a given point in time. These platforms are namely mobile phones, social networking sites, search engine optimization, in game advertising, article marketing, blogs, pay per click, online brand monitoring, e-mails, RSS, banner advertising, websites etc.

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Hence, it can be safely said that social networking sites not only provide customers with the needed information and relevant brand choices but are equally useful for companies by providing them with an already captive audience. If you are a marketer looking to increase your sales and customer awareness, then social media marketing is certainly the most viable solution to create a niche for yourself and your product in the market.

As important as it is for marketers to indulge in digital advertising, measuring the same,especially today when there are various others as competition, has become even more important. Google analytics is one such measurement tool that helps marketers keep track of competition and at the same time, of their own brand performance. Google analytics not only helps marketers see who is viewing your website and the trends of viewership but also helps in determining the most popular and unpopular pages. It helps marketers create new campaigns and revise existing campaigns by showing them areas of improvement so that their efforts can become more targeted and useful. If as a marketer, you do not know what is working for your website and what is not, you definitely cannot make your business more successful. Google analytics does exactly this - it helps marketers see how well their marketing strategy is working and whether they should carry on on the same line or change

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