The Importance of Digital Media Essay
Digital media offers various platforms to marketers that can suit their varied needs at a given point in time. These platforms are namely mobile phones, social networking sites, search engine optimization, in game advertising, article marketing, blogs, pay per click, online brand monitoring, e-mails, RSS, banner advertising, websites etc.
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As important as it is for marketers to indulge in digital advertising, measuring the same,especially today when there are various others as competition, has become even more important. Google analytics is one such measurement tool that helps marketers keep track of competition and at the same time, of their own brand performance. Google analytics not only helps marketers see who is viewing your website and the trends of viewership but also helps in determining the most popular and unpopular pages. It helps marketers create new campaigns and revise existing campaigns by showing them areas of improvement so that their efforts can become more targeted and useful. If as a marketer, you do not know what is working for your website and what is not, you definitely cannot make your business more successful. Google analytics does exactly this - it helps marketers see how well their marketing strategy is working and whether they should carry on on the same line or change