Fashion brands found its own ways to grab the client’s attention. Thanks to posters magazines and influential people, fashion designers were able to attract many clients to their label, each targeting a specific kind of people. With the invention of colored posters, magazines, and even celebrities have all deeply helped in the rise of such brands. In fact, the use of celebrities and recognizable names to promote and advertise fashion has been a prominent part of retailing. This practice has been used from as long as media has existed. In recent history, it has ended up common for celebrities to choose to be the faces of their brands and to diversify their short-lived career. To them, it is just that lucrative method beyond their roll of
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With all this brands around us, people are becoming shallower in their thinking of others. People now care more about how they look. “People who use iphone are automatically considered rich. In a similar way people are chasing label and tags” (Keane). So if u are wearing a GUCCI shirt, you will be perceived as classy and rich. The average price of a Gucci shirt is 200$ while a generic shirt cost less than 10$. This 190$ buys you a brand name, and a recognizable t shirt design with a bit of extra comfort and longevity. The consumers on the streets confirm that the importance of branding is directly linked to the clothing code. If a person is wearing a shirt and sneakers, the brand or the label he is wearing will fill the missing information about that person. It would define him in the perspective of other people and give out the right impression. Clothing is a symbol of his social identity and the values he possesses. Sadly, these same values are used as a yardstick for judging the cloth worn by others and the symbolized social identity. In conclusion, labels are used to position people in …show more content…
Student who don’t wear brands are seen inferior to other cool students who always wear branded apparel. Since we perceive non-luxury goods as inferior, we are quick to point out the negatives of those products. You select a Hermes over a Coach handbag because of the assumed status factor of carrying one. Buying a $15,000 Rolex is about the emotional difference, not functional. Its main purpose is to please them. “So, giving in to the idea of buying a brand to “make them feel better” – even for a moment – is the driving force behind their decisions. The greater the confidence they place in the brand, the more likely they are willing to pay a high price for it.” (Zhang 3)
As time passes by, fashion brands and behaviors of people toward them change in unpredictable ways, and thus changing our society too. These developments will evolve in ways no one can fully imagine right now. But as we can see, at the moment, the unreasonable exorbitant prices and the grotesque apparels appearing on the catwalk still manage to attract consumers’ attention. People still fanaticize this superficial zeal without giving any importance to the real cause of it. The only people that can give credible forecast of the near future trends are the people who are influencing the ad and marketing world right
With all this brands around us, people are becoming shallower in their thinking of others. People now care more about how they look. “People who use iphone are automatically considered rich. In a similar way people are chasing label and tags” (Keane). So if u are wearing a GUCCI shirt, you will be perceived as classy and rich. The average price of a Gucci shirt is 200$ while a generic shirt cost less than 10$. This 190$ buys you a brand name, and a recognizable t shirt design with a bit of extra comfort and longevity. The consumers on the streets confirm that the importance of branding is directly linked to the clothing code. If a person is wearing a shirt and sneakers, the brand or the label he is wearing will fill the missing information about that person. It would define him in the perspective of other people and give out the right impression. Clothing is a symbol of his social identity and the values he possesses. Sadly, these same values are used as a yardstick for judging the cloth worn by others and the symbolized social identity. In conclusion, labels are used to position people in …show more content…
Student who don’t wear brands are seen inferior to other cool students who always wear branded apparel. Since we perceive non-luxury goods as inferior, we are quick to point out the negatives of those products. You select a Hermes over a Coach handbag because of the assumed status factor of carrying one. Buying a $15,000 Rolex is about the emotional difference, not functional. Its main purpose is to please them. “So, giving in to the idea of buying a brand to “make them feel better” – even for a moment – is the driving force behind their decisions. The greater the confidence they place in the brand, the more likely they are willing to pay a high price for it.” (Zhang 3)
As time passes by, fashion brands and behaviors of people toward them change in unpredictable ways, and thus changing our society too. These developments will evolve in ways no one can fully imagine right now. But as we can see, at the moment, the unreasonable exorbitant prices and the grotesque apparels appearing on the catwalk still manage to attract consumers’ attention. People still fanaticize this superficial zeal without giving any importance to the real cause of it. The only people that can give credible forecast of the near future trends are the people who are influencing the ad and marketing world right