In Menkes’ article “Marketing for Millennials” she addresses the new marketing tactics that luxury businesses are taking to influence the new generation to buy their products. Menkes writes about several ways that the executives of these luxury brands feel about the new changes they must make to their advertising media. While many of the advertisers for the luxury brands believe that the focus on the millennial group is beneficial to their company, this can possibly backfire on the brands by over exposure leading to disinterest and lack of demand due to the millennial generation’s limited
