The Impact Of Marketing On The Fashion Industry Essay

903 Words Nov 13th, 2015 4 Pages
Loui Vuitton, Dior and Burberry appear to be the top Fashion Brands in the world (Wonderlist 2015). Without the combination of both art and science those brands would not be the successful brands they are today. This also applies to change management as, it also needs both art and science. The Oxford Dictionary (2015) defines art as, ‘…human creativity and social life… a skill at doing a specified thing…’ That suggest that in management, art is the creation of new ideas and the involvement for everyone to have their opinion heard. The Oxford Dictionary (2015) defines science as, ‘ The intellectual and practical activity encompassing the systematic study of the structure and behaviour of the physical and natural world through observation and experiment.’ This shows that the science side of management is the side about the tactics and keeping on top of everything in the most efficient way. In this essay I will explore if management is an art or science through the use of managing change in the fashion industry. Globally the fashion industry is valued at about ‘$3,000 trillion’ ( BusinessVibes 2015). This means that change in an industry that big, good or bad, would presumably not make much difference unless it was a drastic matter. How the fashion industry got so big will be looked at and the managing process is an art or a science.

Management is the process of ensuring that an organisation or company is able to operate in both the immediate and near future (R.I.T, n.d).…

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