London Fashion Industry Analysis

Superior Essays
Industries London’s fashion industries have brought great economic prosper to the Britain’s economy. London has always held a title as one of the world’s greatest “super cities” in the fashion society. London, as of 2011, is ranked as the number one global fashion city because it is one of the most powerful economic cities with leading financial centers. It is considered a superstar city on a global and national scale. It is in competition with other cities such as Paris, Milan, and New York City that all have a high reputation when it comes to fashion (Johnson, 2012). Fashion has a huge part in structuring London’s economy by leaving an impression that drives in a large amount of consumers. According Oxford Economics, in 2009 London’s fashion …show more content…
Advertising serves as a huge economic boost that gives the fashion industries a shortage within their market because of the large amount of purchases. There are surpluses in designers, models, and other famous figures that contribute to the world of advertising. Advertising inputs a wide range of attraction towards the consumers by luring them through persuasion. The intention is to build up the status of the brand to influence and increase purchases of the products. Advertising wasn’t intended just for newly released items or items in general but also sales and promotions on the product. Usually when there are surpluses within an industry there will be a deduction in the amount the product was originally sold in. A deduction in prices will lead to a greater chance of a consumer purchasing that product. Although the product wasn’t sold full priced, there is still an advantage because profit is still coming in depending on how big of a reduction the price was originally. The use of celebrities, famous designers, models, and figures drive more consumers in because the advertisements are shaping consumers’ perspective of that brand and/or product by giving it a glorious view because of the people that are supporting the product are looked upon as role models or …show more content…
About five thousand people attend fashion week like consumers, television and radio crews, photographers and journalists. The use of media extends the popularity of Fashion Week, which lures more people into going to this high event. More attendance is mainly tourist so revenue is added to the tourism industry. London’s fashion week generate 98 million euros as of 2009. The fashion industries are contributing benefits to other aspects to Britain’s economy. The outcome of London’s Fashion Week is an increase in purchases of the products presented at fashion week. It increased the amount of consumers giving London’s fashion industries both a great national and global profile. There are many other fashion exhibits but fashion week contributed greatly to the

Related Documents

  • Superior Essays

    Fashion works together with advertising to appear glamorous to outsiders. The use of advertising in the fashion industry started as early as in the Victorian period (Fashion Journalism 37). Advertisements are a powerful existence that drives the hunger for consumerism. Effective advertisements can reach to a mass group of people quickly through television, print, radio, and show by creating visual impact. Advertising can also be done by celebrities and social media, which both play a primary role in the fashion industry in this globalization era.…

    • 1651 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Fashion Marketing

    • 1487 Words
    • 6 Pages

    This essay examines fashion marketing, and how it relates to business management. Marketing and Marketing strategies help a company become very successful. The better the marketing strategies, the higher the revenue and profit. Findings show that businesses that have fast and efficient marking strategies tend to earn a larger customer following. For example, Zara’s clothing brand is explored and talked about throughout this essay.…

    • 1487 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    During the limited sale time of the collaboration, physical stores of H&M were always overwhelmed and website was also placing shoppers in a virtual queue even resulting in many items sold for inflated prices on eBay (Reuters, 2013). Luxury brands emerging mass market has a positive effect on changing customers’ passion of buying the collaborations to an enhanced loyalty to H&M, which is a good solution to hold and extend its market share in fast fashion. In addition, celebrities H&M collaborated with, like Rihanna, David Beckham, also works in appealing their fans, which is also a huge potential…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Zara Marketing Strategy

    • 850 Words
    • 4 Pages

    This has enabled it to charge moderate to premium price as its customers place high value the quality which is reflected by brand 11. High investments in R & D and Superior technology has allowed Zara to better meet the needs of their customers in unique ways that rivals cannot simulate Challenges 1. Limited marketing and advertising as compared to some other brands 2. Zara's in-store advertisement model may not work going forward Opportunities 1. There are more global markets which Zara can explore 2.…

    • 850 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Koyo Jeans Case Study

    • 1158 Words
    • 5 Pages

    Koyo Jeans uses franchising as a business strategy and to increase its competitive advantage. Due to the high quality and unique fashion style represented by the brand, the products have a high demand especially in the fashion nations of the world such as France. Finally, the company has easy access to cheap labor and raw materials that have helped it minimize its production costs significantly. Analyses of all the factors in the porter’s diamond model are an indicator of the organization 's business prospects and…

    • 1158 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    Fashion marketing and advertising also has economic and social benefits. Advertising encourages companies to compete against each other to provide new and better products for their target market. It is true that the rise of fashion marketing has led to increases in stereotypes, where ads portray women and minorities by linking groups to specific products and materialism, where people compete to purchase more and better items; however, the development of digital marketing has inspired individual to purchase items that suit their wants and needs. Fashion marketing has increased consumer awareness of various brands from different countries. The defined location for the paper will be in the United States from the 1920s to today.…

    • 889 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Importance Of Handbags

    • 808 Words
    • 4 Pages

    Mouawad: This brand belongs to Geneva and they have established their main office in UAE. Their purses made for women are very popular in the world 1001 nights, was their popular product and its price was very high and more than $3.7 million. It was most valuable bag of the year 2010. 3. Channel: It is basically a fashion house belongs to beautiful country France and this brand is making many popular fashion related products which are known by all world.…

    • 808 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Although branded products are mainly the domain of the well-off, yet the awareness of brands is increasing amongst all classes of people. Foreign brands such as Gucci, Next and Armani are considered most classy and sought after brands but it’s not the foreign brands only that are considered status symbols. Recently, many domestic brands have become immensely popular and these form the second category of popular brands which the brand conscious consumers like to purchase. Pakistani Fashion Designing & Apparel industry is becoming an important dimension of Pakistan’s economy due to its export potential worldwide. In Pakistan, the significance of fashion industry is being realized in view of its huge potential for future expansion.…

    • 1372 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    SWOT Analysis Of IKEA

    • 783 Words
    • 4 Pages

    They use IWAY approach to integrate suppliers with its supply chain effectively. These all techniques helps in gaining the competitive advantage over the competitors. 4. Brand reputation and market presence. As per Interbrand IKEA is the most valuable furniture retailer brand in the world with a net worth of USD 12.8 Billion as on 2012.…

    • 783 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    It will diversify the portfolio of the company.  Addressing most of the international events and festivals can also bring out new and extensive customer line for the brand. THREATS  The economic situation affects every business so does the fashion world especially designers might face the threat of losing customer range.  Elie Saab might face competitive markets as to gain the hold in the market it will need to increase its market share, which is not so easy and costs a lot.  Changing trends affect the designers business.…

    • 1283 Words
    • 6 Pages
    Improved Essays

Related Topics