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Exposure Of Social Media In Peer Group Study

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Exposure of social media (Instagram) in peer group and behavior of using luxury brand in Chula students Concept1 is Exposure of social media in peer group
Concept2 is Behavior of using luxury brand Meaning of concept1: Social media means the collective of online communications channels that allow people to share or exchange information by using a computer or mobile phone.(Cambridge Advanced Learner’s Dictionary & Thesaurus., 2015.)

Exposure means experiencing or being influenced by something that is in a particular condition or place. (Cambridge Advanced Learner’s Dictionary & Thesaurus., 2015.)

Peer group means group of people who are around the same age as you and in the similar collective. (Cambridge Advanced Learner’s Dictionary …show more content…
Meaning of concept2: Behavior of using luxury brands means a way of using specific materials that the consumption habits sumptuous or extremely comfortable living or surrounding(Linda Dauriz.,& Thomas Tochtermann), including the behavior that is not essential but provides pleasure and comfort.

Luxury brands possess a desirability that extends beyond their utilitarian functions and provide the consumer with a perceived status through ownership and it can command premium prices (Linda Dauriz.,& Thomas Tochtermann)

Summary of The effects of social media on fashion consumption
The research purpose on exploring the ways social media affects fashion consumption, specifically in an area dominated by the college-age demographic and small boutique vendors. This research use tailor interview questions to gain further understanding and the result shows that social media certainly impacts fashion consumption. Not only through trendsetting and disseminating ideas and styles, but also in a business

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