Ralph Lauren corporation refer itself to the world of fashion business and luxury brands. As a part of the fashion industry including clothing, accessorise and apparel, at first the fashion industry has to be identified. The economic definition describes an industry as a group of firms that supply a given market, in this case fashion market with substitutable goods and services. According to Jan Hilger the fashion business itself is made up by the family of three industries, the apparel industry, the textile industry and the garment industry. (Hilger, 2010) He described the fashion industry as the whole value chain of clothing production, which starts with the first design sketch and ends as the product which consumers buy in the end store.
