The Fast Food Industry Essay
The fast food industry has been around over three decades. It started in 1954 when a visionary named Ray Kroc who stumbled on a revolutionary idea at a small but successful restaurant owned by two brothers named Dick and McDonald. This business purchased multi-blenders from him in order to speed up their business. The two brother’s business model consisted of a limited menu of burgers, fries, and beverages which allowed them to focus on quality and service.
During this period, there were other brand names like A&W Root Beer and White Castle. When these companies first started out in 1921 the transit system was being born along with the popularity of the automobile. Once the automobile became affordable to most American’s and they started to travel more frequently, the demand for quicker food started.
Ray Kroc had the vision to build a…