McGregor developed two contrasting theories which explained how managers beliefs about what motivates their people can affect their management style (Joshi, 2017: P37). This is known as Theory X and Y.
Theory X:
Theory X assumes that managers has a negative view of staff members and believes that most staff is:
• Lazy
• Dislikes their work
• Need direction
• Are immature
• Incapable of taking responsibility
• Believe in carrot and stick mentality.
Practical example of Theory X:
The role that best utilises Theory X is Retail store manager. A new appointed store manager was given a store to manage. This store is underperforming in sales, absenteeism and late coming.
The manager could have the impression that staff is unproductive, …show more content…
It was due to a lecturer that hammered them that business is for consumers, like doctors are for their patients. The more you care about your mission the more successful you will be. This lesson stuck with him throughout his career.
He built his empire on this and his philosophy that if you look after the community the community will look after you. This lesson also brought to life Raymonds philosophy of the table with 4 legs. Ontop of the table is the mission which is the customer, first leg is profit, expense control and running of the business, second leg is merchandise that is being sold. Giving the consumer the product range they want and not what the account wants, third leg is advertising and four leg is people, family and the thousands of workers in the business.
Raymond worked for Greatermans as a trainee manager and then progressed to open the first Checkers which failed. He then approached the board of directors requesting them to send him to America. So that he can see how they managed Supermarkets. This was declined and he continued to fight for it as he knew that at this point in time nobody in S.A knew how to run supermarket. They eventually gave approval and he went. On his return he started to implement what he was