Mcdonald's Functional Structure Analysis

1389 Words 6 Pages
Introduction of McDonald’s McDonald’s is the most famous fast food restaurant in the world. People who love fast food for sure would not give a miss to Mcdonald’s. McDonald’s began since 1950s; the founder was Raymond Albert Kroc. Raymond Kroc was serving milk shaker maker also called multi-mixer with hamburger to the customer and it had become famous ever since then (mcdonalds,2015). The signature food that Mcdonald’s is selling would be its Burger. There are many types of burger such as, Beef Burger, Samurai Beef Burger (Beef with BBQ sauce), Big Mac, Fillet O Fish, and other many mores. They serve with either set or Ala Carte; set is always served with soft drink and French Fries, and customers can even have the option to change the normal …show more content…
McDonald’s corporate organization structure is designed as functional. Mostly, functional structure is used for big company like McDonald’s. McDonald’s also uses the structure well and successfully. Functional structure is known by its large degree of formalization, and its standardized ways of operation. Mostly, the communication of functional structure is done by vertical way but McDonald’s is done by horizontal communication. In functional structure, decision-making is a very important step and it is usually made by the top position of McDonald’s, the CEO. McDonald’s Restaurant Structure level is divisional. Divisional structure consists of many teams focusing on single products or service (ukessay,2015). In McDonald’s case, during its normal operation, the General Manager is the one who is in control, while the assistants and the staffs are mainly focusing in selling products and providing …show more content…
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6. Must-know: McDonalds' two biggest strengths and weaknesses - Market Realist. 2015. Must-know: McDonalds' two biggest strengths and weaknesses - Market Realist. [ONLINE] Available at: http://marketrealist.com/2014/07/must-know-mcdonalds-two-biggest-strengths-and-weaknesses/. [Accessed 10 February 2015].

7. The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today | Grewal Levy Marketing News. 2015. The Strengths, Weaknesses, Opportunities, and Threats Facing McDonald’s Today | Grewal Levy Marketing News. [ONLINE] Available at: http://grewallevymarketing.com/2014/10/21/the-strengths-weaknesses-opportunities-and-threats-facing-mcdonalds-today/. [Accessed 10 February

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