The Evolution Of Graphic Design By E. Mcknight Kauffer

1885 Words 8 Pages
Design is born when individuals revolt against the norms and rules placed on them by history, artist, and the want and needs of society in any given time period. Learning about these limitations and their origins in an attempt to change what is already set in stone, this is the life style of a designer; to think outside of the box while considering the parameters onto which one feels comfortable, able, and ready. Often going against rules on purpose to express freedom and demand change, which turn the design world upside down. This is the natural progression of design in history and the process which gave birth to graphic designs as we know today; because of the many designers that experimented, mingled, struggled and fought. In the progression …show more content…
This paper will focus on the differences of these artist and how they made an impact in the design world, providing a new understanding and change to the way we design today.

All designers start somewhere, sometimes they are outsiders to the craft and other times they grow within another medium and decide to repurpose their skills, but their initial exposure often time is what guides the designer in the path that memorialized them and allows them to turn the art world on its head; it is all based on an action and reaction approach to design history, current events, and the endeavors of the artist personal life. E. McKnight Kauffer was born on December 14, 1890 in Great Falls Montana in the U.S, early in his life he worked as a bookseller while pursuing a career in the California school of design in 1910. After two years of enrollment, a professor by the name of Joseph McKnight noticed Edward’s work and passion towards design and sponsored him to study abroad in France, as a gratitude for this opportunity Edward adopted his professors last name as his own becoming Edward McKnight. Before traveling abroad Edward studied at the Art Institute
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His designs managed to leave the page and make their way to architecture, paintings, sculptures and other projects in which he invested his time. He proposed and encouraged images to be part of design, calling them typo-foto, which would later become photomontage. His contribution to art and design was his ability to create a connection with the world around the work not just what was inside of the frame; he emphasized that artist should be open minded to try everything in the hopes of uplifting their

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