The Ethics Of Modern Web Ad Blocking Essay

803 Words Dec 5th, 2015 4 Pages
In an age where advertisements permeate the Internet, many people have discovered ways to counter invasive ads. Adblock is used for a variety of reasons, from blocking a mere annoyance to avoiding an epileptic seizure. By using Adblock, content on websites can load faster, use less bandwidth, and even get rid of native advertisements. However, there is more to the eye than just evading an annoying ad; some people may not realize how it affects site hosts, as much of their money is gained by ads. While blocking ads may seem to violate the “implied contract” theory, ad-blocking is completely ethical. There has also been a rise of “malvertising”, a malicious form of advertising that can infect someone’s PC with malware through advertisements. Collecting data without consent as well as the possibility of catching a case of malware from advertisements is enough reason to use Adblock.
In “The Ethics of Modern Web Ad-Blocking”, Marco Arment explains that ad-blocking is not unethical, it is a more of a moral obligation. The “implied contract” theory states that readers can view the contents of a website for free in exchange for seeing ads that sponsor the site (Arment). Arment elaborates on why the “implied contract” does not exist; information is being collected on the consumer without their consent, therefore, the consumer has a right to prevent trackers from collecting data on them (Arment). Ads have become more troubling to consumers, and it is time that that advertisers…

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