In “The Ethics of Modern Web Ad-Blocking”, Marco Arment explains that ad-blocking is not unethical, it is a more of a moral obligation. The “implied contract” theory states that readers can view the contents of a website for free in exchange for seeing ads that sponsor the site …show more content…
Not even legitimate, trusted websites are protected from being affected by malvertising. According to Rohan Patil’s article, “Weeding Out Malvertising”, the news site Daily Mail was a victim of malvertising and infected users’ computers with “ransomware that took control of users’ computers and forced them to pay to get access to their device again” (Patil). The most effective way to avoid malicious advertisements is to use Adblock; these malicious advertisements do not require clicks to be activated, they simply need to be viewed to infect a visitor with malware (Patil). This gives people more incentive to use ad-block, although “the lost of trust could translate into serious damage to revenues”