The Effect Of Tobacco Advertising

Good Essays
Min Yi Xie

Professor: Dr. Motti Anafi

Assignment 2

NATS 1670

July 10 2017 Tobacco Advertisement

Advertisement as a means of communication is the transmission of information communication function which rapidly transfers a variety of business information to the vast number of consumers, the supply and demand sides and time to communicate. Advertising can guide consumer behavior and promote commodity sales, competition and open up the market and can effectively change the concept of consumer's consumption style making the relationship between production and consumption to promote each other. The effect of Tobacco advertisement on our society is significantly serious as advertising can promote the business activities and product
…show more content…
Through a variety of media including poster all over the places on the streets, magazines and newspaper, tobacco advertising was very successfully influencing the public. From the beautiful picture coupled with stunning classic beauty, luxury, noble, people imagination to attract consumers and the whole advertising was filled with attractive marketing strategies. Female smoking was also seen as a beauty and elegance, especially in the image of women created in advertising. Smoking was kind of fashion for both men and women 100 years ago. In the past, no matter you were rich or poor, a lot of people were smoking. At that time, the policy to regulate the tobacco advertisement was not so strict. The number of using tobacco was increasing that “43 percent of American who smoked in 1964 comparing to 18 percent today”(Diep, 201 (Luk, 2015)4) because of the lack of knowledge of the bad side of tobacco. Until 50 years late, the government finally declared that smoking caused lung cancer. People finally had the awareness toward the use of tobacco and later the years, the tobacco advertising and promotion was banned at some of …show more content…
Despite the policy to regulate the tobacco regulation, tobacco companies still spend huge sums to promote their products. Tobacco marketing is less visible now because they are banned on television, radio, magazines and newspaper. They are only allowed to sell at the certain place, like convenience store with no show off. However, the tobacco companies still aggressively market their products and always have the greatest impact on kids. In nowadays, the use of tobacco always appears in the drama and the movie plot. According to the research “Youth exposure to Tobacco in Movies in Ontario” by Rita Luk and Robert Schwartz, Movies are very powerful to promote tobacco to youth. The highly exposure to tobacco increases the uptake of smoking among youth. (Luk, 2015) Moreover, tobacco companies pay those convenience stores to ensure that their products are advertising heavily and price cheaply to appeal to kids and current tobacco users. They also increased marketing of smokeless tobacco products by introduced colorfully-package and sweetly-flavored smokeless products like fruited taste flavor to attract more youth to give a try to their addictive products. (Tobacco Industry Watch , 2012). With all these new products, youth can be easily attracted to give a try. The use of tobacco is still the biggest concern to the public and we should have

Related Documents

  • Decent Essays

    The ads show how cool it can be for teenagers to enjoy their lifestyles and never feel fear in their life, and teaches them to face the challenges of life. Also, the advertising appeared in supermarkets and corner stores, as the point-of-sale advertising aimed to attract young people who regularly bought cigarettes in these retail locations. The advertising campaign displayed at the most prominent places in the store, at customers’ eye level, in order to ensure people could see the ads…

    • 1161 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    No, there are advertising companies that have perfected the craft at influencing our youth to begin smoking. Advertising agencies utilize all forms of media to produce explicit product images to make a connection with consumers. The use of endorsements and the skills in marketing have proven to increase profits. Surprisingly enough, studies have shown that the youth who do not smoke were more familiar with the tobacco advertisements than the youth who consider themselves to be smokers. But even the nonsmoking youth were affected by the tobacco advertisements.…

    • 1919 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    According to a research done by the Centers for Disease Control and Prevention, an estimated 443,000 people die primary from smoking and another 8.6 million live with a serious illness caused by smoking each year. People who smoke, ignore or do not fully know and understand what smoking does to your body and social life. In the past there was a lot of money and assets involved on the tobacco industry. There was very little movement of change on not using tobacco; however, in recent years a lot of organizations are doing ads to prevent or to reduce tobacco use. These ads target mostly the youth, the use can change and have a renewed generation.…

    • 878 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    . The conflict within the United States is that fast food has become an addictive product to the point that it has become a new form of tobacco. During the early nineteen thirties to the mid nineteen fifties, tobacco was advertised in popular culture as an acceptable recreation. Since it was so popular, the Tobacco industry would advocate their product in such a way that tobacco could solve any of your problems; from the forties to mid fifties cigarettes could help you relieve…

    • 1116 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Tobacco Industry is one of the influences on the use of tobacco products among youth. Unfortunately, every year tobacco industry’s marketing strategies focus on mostly youth. They mostly want to influence youth using attractive advertises. They create and package tobacco products in ways that appeal to teens. Developing fruit and candy flavored smokeless tobacco products to attract youth (CDC, 2014).…

    • 1813 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    Tobacco Advertising Essay

    • 784 Words
    • 4 Pages

    Tobacco smoking is big business in India. Through tobacco advertising, citizens of all ages are attracted to smoking tobacco. The advertising is very dynamic and impacting on those exposed to it. As a result, it became an obsession and hence an addiction even before the viewers willingly consented to first sample and then fully commit to enjoying the taste of the products. The viewers of the advertisements knew full well that the addiction to smoking tobacco based products has serious health risks and consequences; nonetheless, the citizens of all ages partook willingly.…

    • 784 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The Virginia Slim company saw the changing social climate and decided that, like the Marlboro company who marketed their cigarette to men, they could use the same strategy except target their ads to women (64). This was especially important to not only the company because of its success, but also should be noted for its implications and significance. Advertisers, especially on television are exceptionally skilled in acquiring the audience they wish to sell to. Whether it be through, offering a healthy alternative, providing false facts, targeting gender identity, or…

    • 901 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    It has been said that tobacco was already been smoked and grown in the United States by the Native Americans before it became popular in Europe and been spread to the world (Prince 653). Therefore, tobacco has existed for so many years now and the population of people using it is going up and down throughout the years. Mainly in America, according to the article “Who Smokes in America?”, in the year 2002, there are roughly 45.8 million adults in America who are smoking cigarettes, which to be considered as 22.3% of the population. Given that, the percentage of the adults in America who smokes cigarettes has dropped to 19% in 2011, so it has gone down to 43.8 million adults in America (Desilver). This statistic shows that the…

    • 754 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The Coke advertisement places a bold white-and-red lettering to the phrase “All The Cool Kids are Drinking Coke!”; this emphasis on joining a social group based on what you choose to drink is an unrealistic idea. Even so, using this gravitation to popularity, which mixes into the bandwagon effect, brings people’s attention to their lives and what they could be with this product. This false promise of popularity engages a range of people from every background and age. The premise of the phrase being up front and center, assuring a change in who you are now to someone even better, is highlighted when the eyes come off the phrase and to the picture of a young woman drinking coke. They give a visual that connects to anyone that wants to look like or have some feature of the model in the advertisement.…

    • 1083 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    The people across the world did not know how bad tobacco was for people until the late 20th century. Tobacco companies lied to he people for years knowing how bad their product really was. “In 1998 the tobacco industry settled for 246 billion…

    • 1555 Words
    • 6 Pages
    Decent Essays