The Importance Of Meme Targeting

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Memes popping up in the internet’s social media feeds and blogs and becoming exceedingly prominent. Many of these so-called memes appear to be harmless and tend to generate various chuckles, although many of them can be considered offensive or even disturbing to some viewers. The word “meme” was first introduced by Richard Dawkins in his 1989 book The Selfish Gene, and his intentions included spreading an element of a culture or system of behavior that is to be passed from one individual to another by nongenetic means or imitation (Dawkins, 1989, p.1). Dawkins hit the jackpot with the development of the term we know as “meme”, which is now used in the form of a humorous image, video, piece of text that is copied or imitating a popular conflict …show more content…
The meme states “KEEP WORKING MILLIONS ON WELFARE DEPENDING ON YOU!” this implies that people that are using welfare assistance rely on people that work. Understanding the truth behind that idea, who should be offended in this situation, who exactly is the meme targeting, taxpayers that fund welfare or those who benefit from it? People that benefit from types of welfare assistance, rely on it because they have been impaired do to physical or mental trauma and physically cannot support themselves, which can be understandable, but how can they be offended if they do not contribute to providing this type of service to another person. For tax payers that work regularly and don’t receive those types of assistance might get offended not so much for the idea that there are people, who are impaired and absolutely need it to sustain their living environment, but for the idea of the people who abuse welfare. Unfortunately, this is the downside to welfare, where it is states in most welfare programs there is a requirement for intentions to get off the program, something like that is hard to regulate. So then people begin to abuse the assistance and use their accumulated money to supports their negative habits, such as alcohol and drugs. In regards to rational thinking it would not be fair to label this meme as …show more content…
In addition, if further regulations in regards to the abuse of welfare was put in action, which could would justify most of the negative assumptions placed welfare programs. As these ideas seem simple they are very complicated put fourth, for an example of regulations attempted to avoid abuse included, drug testing applicants of welfare services. Walker Newell(2001)in his article about policies on drug testing welfare recipients(Newell,2011,p.6), expresses how not only would it be good for regulating abuse of welfare but also, “ultimately, we should really hope and desire these people to get off drugs”, in regards to their health and wellbeing. Within the article it explains how in 1999, Michigan was the first to experiment with drug testing welfare recipients, but only a year later in 2000, the Eastern District of Michigan protested that the law was in violation of the Fourth Amendment. This was for the fact that the government failed to reveal the “special need” sufficient enough to justify an unauthorized search and seizure. As presented within Newell’s article the Fourth Amendment states that “to the United States Constitution directs that “[t]he right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be

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