As consumers, we have many reasons to believe that we are not effected by advertisement. We go about our normal lives, blind to what the true effects that advertising has on us, in both our physical and mental states. Though it’s difficult for advertisers to sway us in making a physical decision, the mental game they play with us is longer lasting and later comes to a physical decision. Many advertiser’s intentions with advertisements is to provoke an emotional response dealing with the senses of taste, success, and in some cases a sexual pleasure. Advertisements are full of riddles and secrets hidden within the page and text and they can be deceiving and, in some cases, deadly. Being built from the ground up by Adolphus Busch, Michelob has
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Through every single advertisement I have seen from Michelob, they will always have a picture of a man engaged in physical activity right next to the bottle, glass, or can. Michelob has been taking this approach since the very beginning, going all the way back to some of their first advertisements. A 1967 advertisement from Michelob states capitalized and bold “IN BEER, GOING FIRST CALSS IS MICHELOB. PERIOD.” Intentions for the company were to craft a beer made for the very best and only the best and the company has stuck with their motto since, grabbing the pro audience and others who consider themselves to be.
Even though my advertisement doesn’t feature a sport picture that is usually advertised, they still have a phrase that attracts the attention of athletes. “Brewed for those who go the extra mile” says the Michelob Ultra advertisement, and this phrase can be seen from many views. Almost seen as if the advertisement is challenging the public, Michelob Ultra wants people think that it is the beer for only the very best. This “challenge” that the company has created with the consumers will thus bring in more revenue to the company by bringing in the audience that views the advertisement from this
Through every single advertisement I have seen from Michelob, they will always have a picture of a man engaged in physical activity right next to the bottle, glass, or can. Michelob has been taking this approach since the very beginning, going all the way back to some of their first advertisements. A 1967 advertisement from Michelob states capitalized and bold “IN BEER, GOING FIRST CALSS IS MICHELOB. PERIOD.” Intentions for the company were to craft a beer made for the very best and only the best and the company has stuck with their motto since, grabbing the pro audience and others who consider themselves to be.
Even though my advertisement doesn’t feature a sport picture that is usually advertised, they still have a phrase that attracts the attention of athletes. “Brewed for those who go the extra mile” says the Michelob Ultra advertisement, and this phrase can be seen from many views. Almost seen as if the advertisement is challenging the public, Michelob Ultra wants people think that it is the beer for only the very best. This “challenge” that the company has created with the consumers will thus bring in more revenue to the company by bringing in the audience that views the advertisement from this