Boston Beer Company Values Analysis

Values- For both The Boston Beer Company and Molson Coors, people and family are one of their top core values. With a great family dynamic in mind and wanting to keep family tradition Jim Koch, creator of the Samuel Adams, found his grandfathers recipe creating the passion his grandfather had for beer. The first recipe Jim Koch created was named after Samuel Adams, representing an American founder and The Boston Beer Company has since kept it, being one of the top American lagers. This American tradition The Boston Beer Company has adopted, values themselves on the quality and commitment of beer. The company wants to be offering the “highest quality of beer for the American beer drinkers” (Boston Beer Co). While The Boston Beer Company values …show more content…
Molson Coors values their universalism approach to respecting each and every employee while being honest with each other and working as a whole. Molson Coors also values themselves to being creative in everything they do in order to have more of a creative advantage while excelling over anyone else within the industry.

Beliefs- The Boston Beer Company believes in giving back to their own community. Jim Koch, founder wanted to give back to individuals wanting to start a business in the hospitality industry calling this ‘Brewing the American Dream’. Koch remembers being in their footsteps and having the entrepreneurial drive. The Boston Beer Company has donated over 5 million dollars in small loans for aspiring businesses all around the nation. The organization also believes in being a responsible advocate by cohering to all rules and regulations regarding all of their marketing, being a part of three organizations for setting any new standards towards the beverage, and even making sure viewers who are searching their website are of 21 years or older. Another belief that the Boston Beer Company forces is the right to be a sustainable company. To be able to reduce reuse and recycle The Boston Beer Company invests in …show more content…
Out of the total beer industry about 95.1% are men and the 4.4 % of beer drinkers are women. A large number of these drinkers are said to be white who favor domestic light beer, followed by domestic draft beer. “The light beer has a strong following from female drinkers” (beer-brewing.com). Last year’s winner for the poll, “Adult beverage of choice this year” was beer. In fact, for almost two decades that has been the type of alcohol they imbibe most often. 41% of U.S. drinkers report they typically drink beer; 31% wine and 23% liquor (Gallup). With that being said about 64% of U.S. adults say that they “have occasion to use alcoholic beverages” where as half, at 36% are identified as total abstainers. According to Gallup, an American research company, this is on trend for the company since they first researched the percentage of “U.S. adults who drink alcohol” back in 1939. Most of the Americans who drink alcohol seem to do so regularly. 67% who were being used to research said that they have had at least one alcoholic beverage within the past week, where as a quarter said they have most recently drank within the last three months (Gallup). Within the research of this study it was shown that drinking is normal for about four in ten Americans with beer being the drink of choice for many